As creative director, a newly created role, Ford will work in tandem with the NY NOW team to identify and showcase leading themes in the gift and home industries.
Among the core launches for big box and e-commerce buyers who typically attend New York Home Fashions Market are a new Peanuts racetrack rug and accessories, plus plenty of Boho friendly rug designs.
The rug manufacturers says client appetite for fresh better, best products is growing.
Virtual New York Home Fashions Market shoppers will see the latest Quarry area rug additions and digital print accent rug collections, and more.