S&H Rugs continues to grow its lineup of updated traditional designs presenting SH10600, a pistachio green
Oushak floral motif hand-knotted from pure wool, with a soft pile and a denser weave.
NEW YORK -- New Jersey-based hand-knot specialist S&H Rugs again joins COVER Connect New York, running from Sept. 26-28 in Manhattan, featuring its newest introductions geared toward the upper tier of the market.
"We are anticipating a very strong turnout," said Ori Wilbush, founder. "CCNY has firmly established itself as a premier boutique event, and we expect a steady flow of serious dealers, international buyers and top-tier designers who are actively sourcing for Q4 and upcoming projects.
"When it comes to what buyers will be shopping for, texture, versatility, and updated classics are driving the market, and we are incredibly excited to highlight two standout pieces this year: Winter White Modern Rug (SH92301) and Pistachio Green Oushak (SH10600).
S&H Rugs' Winter White Modern Rug (SH92301), available in size 12x15, hand-knotted of undyed natural wool,
features a modern vertical stripe design crafted through a unique piled flat weave.
Both of these rugs are part of S&H Rugs' versatile Program Collection, making them available in a wide variety of sizes to accommodate any residential or commercial project. "We continue to see a growing need for XL and oversized rugs to anchor expansive spaces. However, the ability to source a winning design across multiple sizes—which our Program Collection offers—is becoming essential for designers outfitting entire homes," Wilbush said.
In addition, the shift in the designer and high-end rug dealer community toward natural and sustainable materials like pure wool remains a prominent selling point. "We are seeing huge demand for complex, tactile constructions—such as the piled flat weaves of our modern lines—as well as the ultra-soft, dense pile of our traditional hand-knotted pieces.
"The market is currently split into two highly sought-after aesthetics. On one hand, designers are looking for “quiet luxury”—tone-on-tone neutrals (like our Winter White) that add depth through texture. On the other hand, there is a strong resurgence of traditional floral motifs reimagined in fresh, updated color palettes (like our Pistachio Oushak) to bring life and character into a room," Wilbush concluded.