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Preview Rug Debuts Heading to New York Home Fashions Market

Area rug introductions at the upcoming New York Home Fashions Market home in on accessible pricing while offering a twist of something fresh and special.

RugNews.com Editors
9/9/2026
RugNews montage of featured rugs at fall NY Home Fashions Market
Area rug introductions at the upcoming New York Home Fashions Market home in on accessible pricing, yet
don't skimp on style.

NEW YORK -- New York Home Fashions Market kicks off Sept.14, and area rug exhibitors participating in the fall event anticipate that buyers will be extremely price sensitive yet will still insist on products delivering something unexpected and fresh.

Most of New York Home Fashions Market is geared toward big box, mass merchants and large e-commerce players shopping area rugs and home textiles. Thus, many participants offer an array of products alongside area rugs, with mats and scatters an instrumental category for some area rug vendors. Yet the bi-annual market also attracts regional rug and floor covering stores who may seek out step-up products or be the first to preview new Fall and Winter introductions.

In the area rug category, showrooms showcase pieces that address top design trends and popular rug categories, such as performance, washable and indoor-outdoor. The hottest looks remain transitional designs in soft neutral palettes, updated traditional motifs, high textured pieces, and plush or lush styles.

RugNews.com curates a cross-section of debuts heading to showrooms across New York's area rug district.

DYNAMIC RUGS
230 Fifth Ave., Suite 513


Dynamic Rugs introduces Artemis, offering mostly modern and abstract designs, in popular soft neutrals
including ivory, gray, blue and brown. This collection is woven of polyester and has a soft texture for a
cozy feel underfoot. Shown, Artemis 17554-990


Another highlighted debut is Dynamic Rugs' high-quality Azure, a collection of updated traditional and
abstract designs power-loomed of polypropylene and shrink polyester. Blending warm colors in the first
layer with washed-out effect in the second layer, this collection offers vintage charm and a textured pile.
Shown, Azure 12585-189

MOHAWK HOME
125 W. 25 St.


Among the showcased debuts at Mohawk Home is its new indoor-outdoor Freeflow collection featured
above in an easy to carry tote. The lineup is 100 percent machine washable, pet friendly and stain resistant,
making it ideal for high-traffic areas and busy households. It is woven of 92 percent polypropylene and
8 percent polyester.


In addition, for home textiles shoppers Mohawk Home showcases a range of bath and utility mats as well
as scatters. The company's new Loom & Lather Bath Rug Set offers an ultra-soft feel and high absorbency
without feeling heavy or damp underfoot. It is machine washable, with a non-slip skid-resistant backing.

HAROUNIAN RUGS INTERNATIONAL (HRI)
104 W. 29th St, Ground Floor


HRI previews a range of hand-crafted designs for New York market-goers seeking step-up product.
With updated traditional styles performing strongly for the company it continues to add fresh collections
in this style genre and introduces Heritage collection, made of wool in India. Shown is the camel colorway.


HRI previews its new handmade Heritage collection of updated Oushak motifs woven from wool. Pictured
is the a Heritage design in red.

MOMENI
3 W. 30th St., 2nd Floor


Momeni grows its popular Erin Gates x Momeni collection adding Morse. Morse offers timeless, vintage-
inspired traditional motifs and softly distressed details in muted, versatile palettes. The collection,
machine-woven in Turkey of 100 percent polyester, delivers refined detail, durability, and a soft hand
at an accessible price point. Shown, MRS-2GRN





Another expected hit is Momeni's luxuriously soft Mink collection, which brings the indulgent look and feel of natural
fur into everyday spaces. Crafted in China from plush polyester faux fur, each piece has a rich, high-pile texture
with subtle tonal variation. The organic, hide-inspired silhouette is finished with a smooth suede backing for added
stability and a premium feel underfoot. Whether layered over hardwood floors, styled on top of existing rugs, or
used as a standalone accent, it delivers incredible softness.

NOURISON HOME
260 Fifth Ave., 4th Floor



Nourison showcases its Ashbourne collection of vintage-styled Persian designs with refined narrow
borders and soft neutral palettes. Power-loomed from performance fibers with a soft, flat weave
construction and a fringe finish, these rugs offer a velvety hand and lasting color in a low-profile,
easy-care surface. Shown, ASE03 charcoal


Nourison also presents the newest pieces from its Calvin Klein licensed programs. Two collections' intros will
be featured and both are woven of 100 percent polyester for durability and ease of care. Calvin Klein Latitude
offers abstract motifs with a rich, elegant sheen and is finished with a short fringe; and Calvin Klein Notes offers
subtle textures and modern styles with distressed finish in neutral tones.

ORIENTAL WEAVERS

260 5th Ave., 11th & 12th floors


Oriental Weavers presents scores of new rug designs across a range of new collections at fall market.
Among the intros is Kate, which is machine-woven of 100 percent soft, space-dyed polyester finished
with an incorporated fringe for a refined look. Textural accent yarns lend gentle depth and dimension,
creating a rich, tactile surface that enhances both visual interest and luxurious hand. Rooted in timeless
traditional designs with a vintage aesthetic, Kate features an elegant, understated palette of soft sage,
faded blue, warm mocha, and muted terracotta, all grounded by warm golden neutrals.


OW also expands its hand-crafted lineup for fall with the introduction of the Keenan collection. This
lineup features an organic, vintage-inspired aesthetic with thoughtfully layered designs that feel timeless
and inviting. Subtle, nature-inspired hues of soft greens and blues blend with warmer neutrals and
clay tones for a relaxed, earthy palette. Hand-woven of wool and polyester in India, each rug offers
beautiful texture and enduring style with an elevated, artisanal feel.

SURYA 
230 Fifth Ave., Suite Suite 1503


Surya debuts a range of new rug collections highlighting its approach in the mass channel: offering trend-right
color and strong perceived value while providing a broad spectrum of design aesthetics – from modern
to transitional to traditional. Pictured is the new Mona Lisa collection, which offers updated traditional looks
alongside modern ones, machine-woven of polyester in Turkey. Shown, mni2312-575


Surya's new Roxanne lineup, machine-woven of polyester, includes a balanced neutral palette and layered
patterning that are resonating with mass merchant shoppers. Shown, RXO2301-6796
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