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New York, Previews

Surya Unveils Permanent Showroom in Manhattan, Rolls Out Fresh Rugs for NY Home Fashions Market

Surya returns to New York Home Fashions Market in a new permanent showroom at 230 Fifth Ave. showcasing its latest rug for mass merchants, big box and online retailers.

image of diamond motif cream and charcoal rug
Surya joins the area rug lineup at 230 Fifth Ave. for New York Market Week and will showcase its new machine-
woven La Boheme collection. Shown, lhb2304

NEW YORK-- Surya will open the doors to its new 4,500-square-foot permanent showroom in Manhattan during the upcoming New York Home Fashions Market, Sept. 19-22. The Surya showroom is located in suite 1503 in The New York MarketCenter at 230 Fifth Ave.

During the pandemic, Surya invested heavily in design innovation, product assortment and inventory, emerging as a fast-growing supplier to national retail chains. Surya’s New York showroom will showcase an assortment of machine-woven, handmade, washable, performance and outdoor rugs, as well as a selection of pillows, including indoor/outdoor pillows and cushions, and poufs.

“We are well positioned to help larger retailers bring new levels of fashion and value to market. Our New York showroom enables us to showcase the breadth and quality of our product assortment, both during the upcoming show as well as throughout the year” said Surya President Satya Tiwari. “Despite supply chain concerns across the industry, we are dedicated to providing retailers with industry-leading fill rates and delivery times.”

Noteworthy rug introductions include:

The Hassler collection, machine-woven in Turkey from a polyester and polypropylene blend, combines muted neutral
tones, rich hues and shrink-yarn textured highlights. Shown, hsl2303

The washable high-pile Lykke collection is machine-woven in Turkey with 100 percent polyester and blends organic global-
inspired patterns with neutral tones. Shown, lkk2307

The washable low-pile Lillian collection, featuring a mix of traditional and modern designs, is machine-woven in
Turkey with 100 percent polyester. Shown, lll2331

Durable, hand-woven Daffodil performance collection is made with 100 percent recycled PET yarn in India. Shown,

Surya adds fresh designs to its popular washable Amelie collection, made in Turkey from 100 percent chenille-
polyester. Shown, aml2374
trans-ocean ad spot hri rugs