Designer Liora Manne joins Brandon Culpepper, senior VP mass merchant, Surya, to offer a preview of Livabliss'
new licensed program alongside Liora Manne.
NEW YORK -- Surya's Livabliss label held a soft launch of its new licensing program alongside design icon Liora Manne at this week's New York Home Fashions Market, running through Sept. 17.
The collaboration features Liora Manne's signature design style in a range of area rugs, mats and pillows, but will also include home furnishings products and Manne's Lamontage, a proprietary felted wool product for flooring, wallcoverings and more.
"Liora is a legend in the business and is a design figure -- we felt like it is a truly different look and application; bringing that into the market has given us a unique avenue to run down," Brandon Culpepper, senior VP mass merchant, Surya, told RugNews.com. "It's exciting and everybody we've showed, no matter what they are shopping for, they are intrigued by the [Lamontage] story, the color process and how creative and vibrant it is. We feel like there is tremendous potential."
New York is a soft launch of the line which will officially debut at Surya's High Point Market showroom this fall. "It's a whole new license program where I do my things," New York-based Manne, said. "We have a lot of big collections we will be introducing at High Point, and we will be including Lamontage, tufted, hooked, machine-made. In the first introduction: we have eight or nine constructions, we have both indoor-outdoor, performance, a few collections from wool, mats, pillows and a few furniture pieces."
Liora Manne's mats have always been a favorite with market-goers and the new Liora Manne x Livabliss program is
expected to continue that success.