Rug participants at New York Home Fashion Market focus on top trends and sought after constructions.

NEW YORK -- Despite the economic uncertainty due in no small measure to the unpredictable nature of trade tariffs, area rug makers -- perennial optimists -- will present their best offerings, catering to top design trends and popular constructions at the New York Home Fashions Market, running Sept. 15-18, 2025.

“We see the September New York Home Fashions Market as an important moment for the industry," Andy Brumlow, president of Oriental Weavers USA, told RugNews.com. "After a period of uncertainty, there’s a sense that customers are ready to re-engage, with an emphasis on fresh designs, reliable sourcing, and the right balance of quality and value. Expectations are measured but optimistic, and we anticipate meaningful conversations about building programs that can carry into 2026.”

Buyers will be able to shop for some of the most popular rug categories including machine-washable collection debuts, indoor-outdoor introductions, natural fiber designs, and uber soft and inviting area rugs. Top styles expected to continue to grab the attention of big box, mass merchant and online shoppers include a full range of florals from traditional Persian motifs to contemporary floral patterns and cottage-inspired looks.

Other hot design directions include easy to decorate with solids, tonal designs or vintage looks in soft palettes. Other expected top sellers are a fresh crop of geometrics that can add either a casual seaside flair to a setting or offer more tailored or architectural looks to a room.

While the lion's share of debuts highlights today's most popular neutrals including denim blue, brown in varied iterations, and a selection of gray colorways, many of the newest rugs, notably in the washable and indoor-outdoor category, feature colorful choices.

In this industry exclusive, RugNews.com surveys some of New York Home Fashions Market’s biggest names in the rug business and previews what’s heading to showrooms in the Big Apple.

DYNAMIC RUGS
230 Fifth Ave., Suite 513


Dynamic Rugs' popular hand-tufted Daisy collection adds high-texture fresh styles for fall shoppers. Shown, 9091-599

Dynamic Rugs, which has proactively focused on diversifying its business in response to industry supply chain woes beginning with the Covid pandemic and now the tariff changes, presents a fresh range of constructions and styles at New York market.

The Venedik collection, previewed at Las Vegas Market, is expected to be a favorite. It is a machine-made collection woven in Turkey of shrink polyester and polyester. Buyers will also be able to shop several new indoor-outdoor collections, including Brighton and Calypso.

Finally, the company's popular Daisy collection of florals adds fresh styles for fall market-goers. This high-low hand-tufted collection is made in India of 100 percent wool with vibrant flower designs.


Dynamic Rugs' Venedik collection updates the border-design genre with an abstract twist. Shown, VH890A in gray/blue

LOLOI
260 Fifth Ave., 2nd floor


Loloi's Clarisse collection offers a range of vintage-style patterns, woven of polyester and polypropylene. Shown, CLS-05

Loloi’s expansive two-story showroom will feature a range of home textile product categories, and area rugs in a broad assortment of styles and weaves. Alara collection area rugs combine finely spun jute with chunky wool for dynamic pile juxtaposition. Hand-woven in India of wool, jute and cotton, Alara offers a neutral ivory palette with a natural color variation.

The Alina collection is hand-woven wool with an elevated, two-level pile accenting a subtle checkerboard design in an earthy, natural palette. The geometric Alistair features a strong architectural design for elevated home decor. Hand-loomed in India of wool, cotton and polyester, the rug’s solid blocks of color are broken up with space-dyed lines of looped yarn for extra dimension. Also woven in India in wool and cotton, Loloi’s Elma lineup of vertically striped area rugs framed with whip-stitched edges, is a timeless neutral for high-traffic spaces.

Made in Turkey collections include the hand-tufted Mabel, a chunky wool, modernized take on traditional Turkish design in neutral stone palette. Also from Turkey are Clarisse and Eileen collections, both power-loomed of polyester and polypropylene.


Hand-tufted in Turkey the Mabel lineup is crafted of a chunky wool, offering a fresh take on traditional Turkish design.
Shown, MBL-01

MOHAWK HOME
125 W. 25 St.


Mohawk Home will showcase a new customizable collection called Holli at fall market in New York.

Mohawk Home returns to New York Market Week presenting its latest area rugs and the featured debut is the Holli collection. Holli offers updated classic motifs, rendered using high-resolution printing techniques, which result in crisp detail and rich dimension. The collection offers unlimited color options with fully customizable palettes. In addition, rugs are available with two backing options: a washable TPR backing for easy care or a heavy canvas backing for a traditional, sturdy finish. Designs are available in multiple sizes in both area rugs and scatter rugs.

In addition, Mohawk Home expands its popular mat program showcasing new additions in its Rugged Entry range -- one of the company's best-selling commercial-utility mat programs for last 10 years. Mohawk Home manufactures the collection here in the US from recycled tires and bottles, and mats are now twice as heavy as their previous imported construction at 10 percent lower costing. Also on tap are line extensions are the Faux Coir / All Weather series, machine-made in the US of recycled tires and bottles, and Ever Weave Kitchen-Comfort mats, crafted domestically of woven vinyl fabrics that have the look of sisal, rattan and classic jacquards.


Mohawk Home adds fresh looks to its Kitchen-Comfort collection of domestically woven vinyl fabrics mats.

MOMENI
3 W. 30th St., Second Floor


Momeni's popular Simba-3 design gets a line extension of two new colorways, a neutral olive green and a calming blue. Shown, SIM-3BLU

Based on customer feedback, Momeni's Jade Gibson says retailers are coming to NY Home Fashions Market this year in search of fresh perspectives -- products that balance trend-driven design with timeless appeal. “They want quality, craftsmanship, versatility, and pieces that tell a story and resonate with today’s consumer while staying rooted in function and longevity.” 

NY Market shoppers will find value-driven wool collections on show (including Contour, Archer and Simba, which receive line extensions) as well as a new a jute and cotton lineup dubbed Jango. Jango, hand woven in India from 90 percent jute and 10 percent cotton, showcases the raw beauty of natural fibers — enhanced by a clean, vertical stripe motif. The flat-woven collection includes warm rust tones, grounding green, breezy blue, or soft ivory colorways that feature a crisp white stripe (and ivory paired with a camel-toned stripe) for a relaxed, balanced contrast.

The Contour collection gets a line extension of new colors this fall market. Contour is hand-loomed with an embossed high-low technique in a minimalist pattern brought to life with hand-sculpted construction. With a warm color palette and soft, flowing lines, each design captures the calming, tactile pleasure of repeated patterns, inspired by the soothing textures of the ASMR design movement, which uses design to create sensory-rich experiences. Momeni also introduces a fresh new damask design to its popular Archer collection with design Archer-11 in soft beige. Hand tufted of 100 percent wool, these rugs feature a loop pile. And the Simba-3 design adds two brand new colors, neutral olive green and calming blue. The Simba collection is hand tufted from 100 percent New Zealand wool.


Momeni adds a new damask-inspired style to its recently introduced Archer collection, hand-tufted in a loop pile.
Shown, ARC-11

NOURISON
260 Fifth Ave., Fourth Floor


High style meets high performance in Nourison's new ColorSplash collection, with designs like colorsplash_CSP09 in blue

Nourison Home relocates to a new, larger Fifth Avenue location, 260 Fifth Ave., just a few blocks north of its former space at 230 Fifth Ave., and will unveil its new product presentation at the fall edition of New York Home Fashions Market.

The lineup will include a range of value-driven rugs in popular constructions including washables, indoor-outdoor rugs, soft indoor pieces and natural fiber styles. Market debuts include the indoor-outdoor Color Splash collection offering a broad range of motifs with richly saturated hues that pop. From undersea scenes to abstract explosions of color, each indoor/outdoor rug are woven in a Jacquard weave in Egypt from a blend of polypropylene and polyester. Another easy clean option making its debut is the new Botanical Washables collection, which offers a range of floral motifs -- including trending cottage-inspired looks -- and a selection of coordinating abstract designs. Woven with intricate tonal variations, it is made in Turkey with a flat construction for easy maintenance. Rugs are OEKO-TEX Standard100 Certified. Additionally, Nourison Home presents the new subtle traditional patterns of the indoor vintage-styled Paradis, and the soft tonal, subtle designs of the lustrous, textured Moonlight collections, both machine-woven.

Additionally Nourison Home also presents fresh additions to its popular indoor-outdoor Tulum collection, adding four new easy to decorate with tonal demin-colored designs. Likewise, the indoor-outdoor power-woven Horizon collection receives a line extension for fall with new coastal stripe pattern and contemporary grid design in multiple colorways. It is flat woven in India of 88 percent polypropylene and 12 percent polyester. 


Nourison introduces NY Market Week shoppers to its Moonlit collection, featuring soft-hued textured vintage-inspired
patterns. Shown, MLI02 in taupe

ORIENTAL WEAVERS
260 Fifth Ave., 11th & 12th floors


Oriental Weavers debuts the Zarina collection, which offers a jute-look but in an easy-care construction. Shown, zarina_54017n

Debuting at OW’s NY Home Fashions Market penthouse showroom is Zarina, made in Egypt with the look of jute, but easy-care properties of 100 percent polypropylene. The Zarina collection features simple, global designs in warm, natural tones, emphasizing deep, earthy brown.

OW also will feature several recently introduced collections, including designs from Hunter and Quinn, that are in stock for fall shoppers. The Hunter collection, featuring geometrics and an animal-print-inspired pattern, is machine-woven in Egypt of ultra-soft space-dyed polyester yarns, with multi-level shrink polyester accent yarns to create a dense, low-profile construction, Quinn, which includes a broad array of styles including artistic ink-style motifs and coastal looks, is machine-woven of polypropylene, with a textured frieze yarn in Egypt.


The recently introduced Hunter collection of elevated designs now has several styles that are in stock for fall shoppers.
Shown, hnt10

SURYA
230 5th Ave., Suite 1503


Surya presents its latest collaboration under the Livabliss label, Nabela Noor X Livabliss, at fall market. Shown, nbal2301

Surya heads to NY Market with myriad new products designed to appeal to mass merchants and big box buyers in both style and value, including high-end hand-knot looks. It also introduces a new Livabliss collaboration with Pennsylvania-based designer, author and influencer Nabela Noor Martin, founder of Nabela Noor Home. The neutral colorways update classic patterns for a sophisticated but practical, easy-care lineup dubbed Nabela Noor X Livabliss. Designs Alo, Asha, Maan, and Shanti are machine woven of 50 percent jute and 50 percent polyester. Two additional designs, Aram and Athiyo are machine woven of 100 percent polyester.

Another fall highlight, the Masterpiece collection, offers a hand-knot look machine woven 100 percent polyester.

Also expected to drive sales is the aptly named Fifth Avenue collection featuring a medallion design in a total palette of neutrals. The line is machine woven of 50/50 polypropylene/polyester. The machine-woven Gakko collection includes both abstract looks and distressed traditional designs in dramatic palette of black, charcoal, gray, medium gray, ivory and tan. The new Goblen is made from 73 percent wool, 17 percent cotton, 10 percent polyester and offers hand-knot vintage designs.
. 

Surya's machine-woven Gakko collection includes several dramatic abstracted designs. Shown, gkk2307