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Kalaty Debuts Newest Collections in Atlanta; Emphasizes Design & Color

Kalaty Rugs heads to Atlanta Market with a high-end focus, but also grows its assortment across constructions, weaves and price points -- all of which are in stock and ready to ship.

colorful Oushak style rug
Kalaty debuts its hand-knotted Adana collection of updated Oushak designs featuring pops of color. Shown, AA-892

HICKSVILLE, N.Y. – At the winter 2021 Atlanta Market, Kalaty Rug Corp. presents a broad range of new product offerings that are ready to ship. While the company’s primary focus remains at the high-end with new heirloom hand-knotted collections and additions to existing best-selling upper-tier heirloom groups, there are new rugs to be seen across all style categories, constructions, weaves and price ranges.

Always a major theme for Kalaty, color continues to be emphasized throughout all of the company’s latest introductions for winter 2021 on show at its AmericasMart showroom 4-G-14. Among the highlights emphasizing Kalaty’s attention to color fashion is the new hand-knotted Adana collection, which features a number of updated-traditional Oushak designs rendered in fresh modern palettes enhanced by vibrant pops of colors. Adana rugs are meticulously hand-knotted using a blend of premium hand-spun wool and luxurious Silkette yarns.

Kalaty's new in-stock Adana collection is hand-knotted of premium hand-spun wool and luxe Silkette yarns. Shown, AA-896

Other new hand-knotted styles on show for the first time in Atlanta are: the Lilah collection, featuring traditional Oushak looks that incorporate classic motifs in updated colorways and hand-knotted of fine hand-spun wool yarns in a special Turkish-knot style; the Privé collection, offering modern designs in muted colors hand-knotted in a Tibetan weave using premium hand-spun wool and natural silk yarns; and the Rivage collection of erased vintage traditional and transitional designs crafted by hand in a Lori-Loom weave in a combination of wool and Silkette.

For winter market shoppers whether in Atlanta or virtually, Kalaty adds new looks to popular lines, including the double-sided flatweave Soumak collection. Shown, SU-556
The company’s K-TWO series – a group of open-distribution collections at more popular price points – continues to grow with the addition of the Aurora, Citadel, Denali, Ethos, Lumina, Omnia and Sonoma collections plus new additions to existing K-TWO collections. Ranging in style from casual contemporary to transitional to traditional and in weaves from hand knotted to hand tufted to hand loomed to powerloomed, the K-TWO series has now grown to 20-plus collections with more on the horizon.

Among the showcased K-TWO collections in Atlanta is Citadel, an assortment offering distinctive global motifs. This eclectic rug collection, with its trendy range of patterns and styles, is handcrafted of microfiber yarns in textured Lori-Loom weaves. Citadel rugs feature an easy-care wearability.

Kalaty expands its moderately priced K-TWO series with the eclectic handcrafted Citadel range, made of plush microfiber yarns. Shown, CD-874

Finally, Atlanta shoppers will be able to see the company's recently launched N Natori series, part of Kalaty's successful licensing partnership with celebrated fashion designer Josie Natori. Among the rugs on view is N Natori Serengeti, which reworks animal-inspired prints that tie back to the World of Natori in subtle color combinations. Power-loomed of polyester yarns, the knots-per-square-inch (KPSI- 260) of these fine rugs is equivalent to that of many hand-knotted rugs.

Atlanta shoppers will be able to see Kalaty's successful new N Natori series' power-loomed Serengeti collection (shown, SG-626) for the first time.

“The many challenges our industry faced in 2020 has changed the way in-person markets are held,” said Mike Kalaty, a company spokesperson. “We don’t have a crystal ball to tell us exactly what lies ahead, but we remain optimistic that the pandemic will subside in the not-so-distant future and that in-person markets and business will begin to ‘normalize’ somewhat. We plan to open our showroom to customers attending the Atlanta winter market, and for those not attending a market this winter, Kalaty invites new and existing customers to make appointments for virtual showroom tours of all of our latest introductions.”

About Kalaty

The Kalaty family Oriental rug business originated more than 100 years ago in Iran. Mirza Kalaty established the company in the U.S. in 1979, and today his five sons – Ramin, Mike, Farshad, Ariel and Kamran – run the company Serengeti (SG-626). with a new generation having recently entered the family business. Kalaty Rug Corp. continues to progress through design, innovative coloring and finishing, as well as through its commitment to provide customers with heirloom-quality area rugs and unparalleled service. Kalaty consistently maintains a vast inventory of area rug collections in a wide range of designs, colors, sizes, weaves, constructions and shapes. Additionally, Kalaty takes pride in offering same-day shipping on most products.

Kalaty showrooms include: New York (295 Fifth Ave., Suite 508), Atlanta (AmericasMart, 4-G-14), Las Vegas (World Market Center, B-455) and High Point (IHFC, G-369).

For more information about the company, its rug collections, marketing tools, services and programs, please visit www.kalaty.com.

Kalaty introduces Atlanta shoppers to the hand-loomed Rivage collection. Shown, RG-835
trans-ocean ad spot hri rugs