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Jaipur Living Launches Two New Licensed Programs, 16 Collections and Nearly 70 Rugs

Jaipur Living premieres designer collections from Barclay Butera and Verde Home along with house brand collections in a variety of weaves.

7/23/2020
Patchwork style rug with cream, tan, gray and brown squares

Jaipur Living unveils Pathways, its first collection from Atlanta-based luxury showroom, Verde Home. Shown, Istanbul

ACWORTH, Ga. -- Global rug and textiles furnishings company Jaipur Living introduces 16 new collections encompassing almost 70 rugs, including  hand-knotted, hand-tufted, and hand-woven assortments, as well as soft, texture-rich naturals.

Designers have a wide range of summer colors to choose from including saturated hues, desert neutrals, and on-trend Turkish sun-faded looks. The product coinciding with this launch goes live on the Jaipur Living website in August.


”We’re proud of Jaipur Living’s August launch,” said Steven Sorrow, director of product development. “It embodies so much of what’s resonating with our customers right now; the Sherpa/Boucle look is on fire for example. We’ve taken great care with added details including new textures and on-trend colors. It really elevates the entire launch.”

Among the highlights of the launch are the debut of three distinctive collections from celebrated designer Barclay Butera: Newport, Brentwood, and Malibu, which coordinate with his relaxed, yet sophisticated furniture line, Barclay Butera for Lexington Home Brands. Another new licensing partnership, Pathways by Verde Home, premieres from the eponymous Atlanta-based luxury showroom.

HAND KNOTTED


Part of the August launch are the first Jaipur Living collections by Barclay Butera. Shown, Brentwood by Barrington

The Brentwood by Barclay Butera collection is a more formal expression of its exclusive namesake Los Angeles enclave and presents three designs across five artfully hand-knotted rugs. The Barrington design offers a modern option with a stunning abstract tonal wave in gray and brown.


The Malibu collection by Barclay Butera, shown Canyon, offers eclectic, global looks.

The Malibu collection by Barclay Butera finds its inspiration from this eclectic and global beachside community. The Canyon rug showcases a vintage-inspired medallion and is hand-knotted in a wool and viscose blend with a sophisticated gray and white colorway.

HAND TUFTED


Debuting as part of Jaipur Livings just-announced collaboration with Verde Home, is the mid-century inspired Pathways by Verde Home. Shown, Rome

Directional micro tufting and a high-low pile help to create the mid-century modern appeal of the Pathways by Verde Home collection. Rome plays up a commanding geometric pattern crafted from natural undyed wool and is available in either brown and tan/taupe or sophisticated gray.


New among Jaipur Living's tufted rugs is the abstract Portage Fjord design.

The Portage Fjord rug features a striking abstract design in a refined gray palette. This modern tufted rug comes in a wool blend; its pattern suggests gentle ripples on the surface of a mountain stream.


The vintage-inspired Cardamom collection, shown Bronya, reworks traditional motifs in trending colors.

The on-trend colors of the Cardamom collection are scaled back to emulate the look of a rug that’s spent months in the sun in Cappadocia. Hand-tufted in 100 percent wool, the Bronya rug plays up a natural and gray medallion pattern with updated traditional style.


HAND WOVEN


The debuting Newport collection by Barclay Butera includes a seaside palette in an ombre pattern, Shown, Bayshores

Newport by Barclay Butera displays both abstract and geometric patterns with a modern coastal touch. The wool and viscose blend Bayshores design features a soft and luxurious ombré pattern in blue and white that is casually chic and adds subtle texture to any space.


Jaipur Living debuts the hand-loomed Brevin collection. Shown, BRV02 Danan


Brevin is a sturdy hand-loomed performance collection with a hand-knotted backing and unique texture created by hand during the carding process. Danan presents a classic blue and white color palette in an easy-going solids and heather pattern. Constructed of polyester, Brevin is kid and pet friendly.



The shearling-look of Vestra's Alondra offers a soft and plush construction.

Simple, textural and easy to place in multiple decors, the Vestra collection’s Alondra design features a soft and bulky shearling look in a stunning wool blend rug. With a soothing white and gray colorway placed in a solids and heather pattern, Vestra offers global style.



Jaipur Living introduces new rugs from the Nazca collection that address the sherpa/boucle trend. Shown, NAZ02 Coolidge

The 100 percent wool Nazca collection punctuates the popular Sherpa/boucle trend – with added fringe details. A simple gray and white stripes pattern and global style makes Coolidge an easy rug to place in most decors.



The hand-embossed Genevieve, shown GNV03 Lizea, is on a new digital Jacquard hand loom. 

The  hand-embossed Genevieve collection feature wool blend yarns dip-dyed by hand, to create a subtle color changes and a texture that’s both rich and casual. Created on a new digital Jacquard hand loom, the abstract Lizea rug in gray and natural presents the look of a real hand-knot for less.


The Linnet collection includes a range of textural, active solid designs. Shown, LNT02 Jasiel

The Linnet collection embodies the next generation of Jaipur Living’s popular solids collections due to its casual new texture. Made from a blend of wool and rayon from bamboo, the Jasiel rug flaunts a gray and tan trellis, chain and tiles pattern for a casual luxury look and feel.


The hand-woven Corbett collection features an affordable hand-knot looks crafted of viscose. Shown, COB01 Teyla


Hand woven with small, intricate over tufts -- the Corbett collection features a look that’s both tribal and casual. Made of 100 percent viscose, Teyla comes in a blue and gray dots pattern with a hand-knotted look.


FLATWEAVES


The flat-woven Calixta collection, shown Anza, features a high-low pile.

Carding by hand helps distinguish the Calixta collection of flatweave rugs with a high-end casual look. The Anza rug’s summery blue and white trellis chain and tiles pattern in a high-low pile melds beautifully with global and transitional spaces.


The classic kilim of Mendoza offers on-trend shearling textures. Shown, Lomita

Mendoza collection of flatweaves offers a bulky on-trend shearling texture with stripes of natural and white, to complement west coast and modern decor.

NATURALS


This trellis chain and tiles pattern from the Zealand range is made of hand-woven jute. Shown, Cecile

Jaipur Living grows its Naturals offering in August with the Zealand collection. The Cecile rug displays a trellis chain and tiles pattern in a distinctive gray and natural colorway. It is hand woven of jute and viscose for a softer fee.
 


Jaipur Livings Naturals range adds the sisal and wool Bombay  collection for a soft touch. Shown, Tonal

A handwoven blend of sisal and wool makes the Bombay collection soft to the touch. Its arresting tone on tone pattern in a desert neutral gray palette makes the Tonal rug a natural option for layering.


About Barclay Butera

Barclay Butera is an interior, lifestyle, and product designer. Some of his most recognized and sought-after collections in the marketplace include fabrics, indoor and outdoor furnishings, flooring, rugs, lighting, wall art, bedding, decorative mirrors, and home décor. He is the author of five books: Modern Living; Past, Present, Inspired; Living in Style; Living on the Coast; and Getaways and Retreats. He has appeared on NBC’s Today Show, Extra!, CBS, ABC, Fox, Beautiful Homes & Great Estates and HGTV. Print publication coverage in a myriad of upscale luxury shelter and lifestyle magazines including the New York Times, New York Post, Los Angeles Times, Wall Street Journal, ELLE DÉCOR, House Beautiful, Veranda, Traditional Home, Luxe Interiors + Design, House & Garden, Ocean Home, Western Interiors & Design, Esquire, Robb Report, Modern Luxury, CVLUX, and California Home and Ocean Home magazines. Impressive digital media coverage in 1stdibs, One Kings Lane, Gilt, Rue Magazine, Chairish, Viyet, Homebunch, California Home + Design Magazine, and Architectural Digest rounds out the mix.

About Verde Home

Verde Home is a 10,000-square-foot home furnishings showroom based in Atlanta, Georgia and specializing in an exclusive assortment of custom handmade rugs, upholstery, furniture, and accessories. Open since 2007, they feature products by American Leather Upholstery, Farrow & Ball Paint & Wall Coverings, Selamat Furniture & Lighting and Jaipur Living rugs. They also offer residential and commercial design services through their partner business Laura Walker, Ltd.

 

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