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Las Vegas, Show Recap

Trans-Ocean Powers Up Product Lines for Winter Markets

With plenty of new product on show, Atlanta remained strong for Trans-Ocean, and the latest accents attracted buyers to its AmericasMart showroom, while indoor-outdoor area rugs proved the big draw in Vegas.

Jessica Harlan, Lisa Vincenti
2/4/2022
a range of gray and ivory indoor outdoor rugs
Trans-Ocean's newest indoor-outdoor area rugs where a popular choice at winter 2022 markets.

ATLANTA / LAS VEGAS-- New product introductions will catapult Trans-Ocean toward another successful year in 2022, and winter markets kicked off the year with a strong start.

“For 2022, we are thinking positively, and are hoping business will be as good as or better than 2021,” Dean Smith, vice president of sales, told RugNews.com. "We had a great Atlanta Market and Vegas has been surprisingly good." 

In Atlanta, he told RugNews.com, “Customers seem to be aggressively buying and business seems to be robust, so we are looking for another positive year. Product wise, we will continue to expand both our indoor and outdoor selections." And the success of product rollouts in Atlanta continued in Vegas, where the company was "pleasantly surprised" by turnout, which was dampened by a resurgence of the coronavirus following the holidays.


Introduced last summer, Trans-Ocean's Dunes collection of tonal designs keeps gaining ground. Shown,
Modern Diamond


Still, Trans-Ocean added new Liora Manne-designed patterns to several of its most popular indoor/outdoor area rug collections for winter markets and those introductions resonated with market shoppers. One highlight is the Pine and Pine Border patterns in the successful Malibu line, which was a popular choice in both Atlanta and Las Vegas. Done in several colors, the designs features pinecones and pine boughs for a lodge or holiday look. Meanwhile, in Marina, new patterns include a wave-like design called Tides, and fresh colorways in Circle: green, ocean (blue and green) and blue. Another new pattern in Marina that gained traction at both shows is Palm Border.


Trans-Ocean by Liora Manne's new Pine design from its popular EveryWear indoor-outdoor Marina collection,
was a winter hit.
 
Introduced at High Point in October but seen in Atlanta and Las Vegas for the first time this winter, Cove is an indoor/outdoor rug collection featuring textural, raised white designs, including geometrics and repeated motifs, on a marled ground.

Trans-Ocean is known for its scatter rugs, and Smith shared highlights from the most popular patterns both in the company’s hand-hooked rugs and its machine-washable polyester rugs. Among the top sellers are:

-- Camping Trip in the Frontporch collection
-- Mermaid Crossing in the Frontporch collection
-- Coral Border in the Capri collection
-- Madrid in the Illusions collection
-- Live Love Lake in the Frontporch collection.

Pleased with Atlanta Market traffic, he acknowledges, though, that the show draws a lot of smaller, mom-and-pop retailers that have the flexibility to travel, whereas the Vegas market is often attended by larger, national retailers, many of which were still under a company mandate not to travel. Yet buyers did attend Vegas to stock up on new designs and order writing was a "pleasant surprise."


Tides grows Trans-Ocean's popular Marina collection with a contemporary wave-like motif in a warm, earthy palette.


A cheery new all-over sunflower pattern is added to Trans-Ocean's Carmel collection of indoor-outdoor rugs.


Atlanta market buyers can't get enough of Trans-Ocean's welcome mats by designer Liora Manne. A bestseller from 
the Frontporch series is Camping Trip.
trans-ocean ad spot hri rugs