Nourison Reserve's Odessa collection of high-end hand-knotted rugs remains a favorite with buyers seeking
updated classic motifs. Shown, ODS03

HIGH POINT, N.C. — With its prominent location on the ground floor of the International Home Furnishings Center, Nourison’s showroom buzzed with activity during the recent High Point Market. Between custom options, one-of-a-kinds, and programmed lines ranging from entry-level machine-mades to high-end hand-knotteds, the showroom was a one-stop shop for High Point buyers.

Alex Peykar, principal, said Nourison started the year with double-digit growth and while he does expect full-year results to be more modest growth, he says the company's ability to offer rugs across budgets and weaves continues to be a major factor in its success.
"Overall, I am happy about the business," Peykar said. "We continue to create products that are unique and different, and more than ever before, we are coming up with fashion products with a perceived value, which is a key."


Alex Peykar, right, greets Jesse, left, Lucy and John Murse of Rugs as Art, Sarasota, Fla., who were looking to update
inventory. Shown, Ravello

UPPER TIER BEST-SELLERS


Nourison Reserve's Heritage Vine

A highlight from Nourison’s high-end Reserve collection that resonated with shoppers looking for upscale designs is the new Ravello lineup, hand-knotted of 100 percent wool and hand-finished. The designs include traditional influences: Persian motifs, medallions, and florals -- with a high-low construction that enhances the patterns. A soft, antiqued color palette gives this collection versatility and compatibility. Nourison High Point customers were also shopping for updated traditional designs and the company also found success with its recently introduced Reserve Heritage Vine collection of high-low designs, which added a line extension in a green colorway for spring shoppers This handmade collection is made of predominantly wool with a cotton base, and has vintage, Persian-influenced designs.

Another sumptuous release that caters to the textured solids trend is the investment-quality Shorestone Silk collection. This lineup of tonal solid neutrals with a broken stripe pattern in the weave is hand-loomed of luxurious 100 percent silk. The designs offer a low, dense pile, naturally lustrous surface and a soft feel underfoot. In a similar vein, but rendered in more attainable price points, is Strata, which has become a “designer favorite" for its understated plush styling. Hand-loomed in a wool blend, these textured solid color pieces have an ultra-plush hand in beige, ivory, grey and taupe colorways.


Nourison Home's Strata

DKNY & CALVIN KLEIN PROGRAM HITS


DKNY Pure Purl by Nourison Home

Within Nourison Home’s DKNY partnership, several new SKUs emphasized texture and high-quality wool. DKNY Pure Purl, made of wool with other fibers, has a tonal chevron weave in ivory with contrasting colorways including denim, beige and grey. DKNY Pure Rows is a loop and cut pile construction, with the uncut loops forming a dotted pattern. DKNY Pure Cord has alternating rows of wool and jute for a striated effect and a nubby, rustic texture.

Under the Calvin Klein label, the new understated Ridge collection's CK082 has become an immediate hit. This lineup is handwoven of 71 percent wool and 29 percent polyester, features a gentle striations with a simple tonal border for a tailored structural look.


Calvin Klein Ridge from Nourison Home

NOURISON HOME FAVORITES


Nourison Home's Embrace

What’s more, two new collections are positioned to offer exceptional value for the price point.

Embrace, a menswear-inspired collection handloomed in a wool blend, has a high-low loop weave and a textural, striated look. “It’s a very high-end look at an unbelievable value,” Peykar noted. “It’s so clean, so classy. Twenty years ago, the cost would have been ten times for that look."

And in machine-made rugs, the new Ashbourne lineup features an on-trend palette of earthy sage green, brown, clay, pale blue and beige. “The colors really hit what is happening in fashion,” noted Nourison rep Ross Meskin. Urns, florals and other botanical influences comprise the design focus of this Wilton-loomed collection, which features a fringe. The polypropylene and polyester rugs are positioned at an opening price point.


Nourison Home's Ashbourne

DESIGNERS TURN TO RESERVE CUSTOM STUDIO 


Designers can choose from 300 curated designs and 500+ colors via the Nourison Reserve Custom Studio program.

Highlighting the company’s unique custom capabilities, Nourison’s Reserve Custom Studio program was front and center in the showroom – an important draw for designers who stopped by place orders and for those who wanted to learn more. This program offers a curated lineup of designs from which designers have control over the color palette, quality, shape, and size of a rug. With over 300 design options and 500-plus color selections “in every shade imaginable,” says Leila Carmad, lead designer for Nourison, these rugs can be made in virtually any custom shape, even awkwardly shaped or irregular shapes using design software. A choice of 15 qualities includes fiber contents of mainly New Zealand wool, plus choices of nylon, silk, and viscose. Designers can order a kit that includes sample squares, a color pom box, and brochures.