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High Point, Show Recap

Surya High Point Market: Customers Write Orders, Seek Affordable High Design Rugs

Designers and retail buyers headed to Surya's showroom and among the most requested items: affordable high design area rugs.

RugNews.com Editors
area rug showroom displays
Surya showcased the silk and wool hand-knotted designs Govandi (on wall, left, GOV-1003) and Colaba (on wall, right, COA-2005) collections in its High Point showroom.

HIGH POINT, N.C. -- Surya, which introduced 600 new area rugs for fall High Point Market shoppers, was busy writing orders and its latest high design rugs were in demand with designers and buyers.

"We were fortunate to meet with many of our designers and buyers in person at our showroom which resulted in an excellent market overall," said Satya Tiwari, Surya president. "Our new luxury rug introductions were among the most requested -- hand-knotted and machine-woven with an emphasis on affordable high design took the lead. There were requests for rugs that specifically offer handmade characteristics, are natural fiber focused, as well or have future heirloom potential. In addition there was an interest in plush and cozy shags, higher pile options and antique inspired designs that offer an artisan, one of a kind appeal. There was also notable interest in our newly added larger size rugs available up to 12x15."

Surya showcased its hand-knotted Kushal collection (KUS-2301) of delicately distressed floral and ikat-inspired patterns crafted of viscose and wool.

Although Surya's Showplace showroom was stocked with hundreds of new area rug designs for attending designers and buyers, the company also offered one-on-one Zoom meetings for clients who did not attend, and created a High Point showroom video tour as well. In addition the company released two new shoppable catalogs for buyers -- its 2020 Fall Spotlight and its 2021 Luxury Rug Catalog, which showcased a mix of 145 new and top-selling collections, most of which are handmade by master artisans in rural areas in India.

"Our presence at High Point Market, as well as all of the tools we built to showcase our products virtually, have propelled us into a stronger position for Q4," Tiwari continued. "The buyers and designers we interacted with are ready to place orders and looking for a strong partner like Surya that is well stocked and can continue to support them through these unprecedented times.

We are continuing to see strong demand and believe it will carry over into next year," he said.  "To prepare for this, our sourcing and product development teams are focused on bringing more of the best rugs and accessories to our customers, faster than ever before."

For High Point, Surya introduced two or three hand-knotted collections, two hand-tufted collections and machine-mades, bringing a good, better and best assortment within the high-end, machine-made and hand-loomed categories. In addition, the company played up its new one of a kinds.

Surya played up its one of a kind area rugs in a dedicated gallery  of 200 rugs hand-selected for their unique design, high-quality natural materials and meticulous craftsmanship.

At the Surya High Point showroom, the higher-ended hand-knots getting good feedback from show attendees include lines like Smyrna, a chunky construction of 100 percent wool, and Sahara, which features braided tassels, a longer pile and a high-low effect. Another hit from market is Gavic, which is ideally positioned for furniture stores. It has a subtle geometric pattern and is machine-woven of polyester and polypropylene.

Other highlights in the Surya showroom included Anatolia, a distressed antique look made of hand-knotted wool; Avant Garde, a machine-woven polyester/polypropylene collection offering a designer look at a value price; and Flux, machine-woven of New Zealand wool and polyester, with a clean, contemporary look.

Surya's Anatolia offers a distressed antique look made of hand-knotted wool.

The visually textured, Moroccan-inspired hand-knotted Birch collection offers a ribbed pile combined with braided tassels for indoor or outdoor settings

Surya's Brunswick collection (BWK-2300/2301) offers high low detail, compactly woven with space dyed yarn of polyester and polypropylene.

Flux, machine-woven of New Zealand wool and polyester, presents a clean, contemporary look.

Gavic, positioned for furniture stores, has a subtle geometric pattern and is machine-woven of polyester and polypropylene.

The hand-knotted viscose and wool Makalu (MKL-2307) reworks tribal designs in an earthy palettes with lustrous sheen and high low textural contrast.

Surya's hand-knotted Sahara features a longer pile and a high-low effect with braided tassels.

Surya's wall art assortment featured a range of tribal looks with playful color combinations.

Surya continues to add to its home decor and lighting categories and introduced High Point buyers to its latest products in those categories.

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