Satya Tiwari, president, Surya Inc., cuts the ribbon on the company's new Mitchell Gold +Bob Williams and
Surya showroom at the summer edition of Las Vegas Market.

LAS VEGAS -- Surya Inc. cut the ribbon on its new Las Vegas showroom that unites its iconic Mitchell Gold + Bob Williams and Surya brands in one location.

The new MG+BW/Surya space, A154, revamps a showroom that housed Studio|A Home, a high-end furniture and artistic decoration brand under the Global Views umbrella, now co-housed in Global Views' A153 location. Global Views was purchased by Surya in early 2023, and later that year, as part of Surya's accelerated growth strategy, the Cartersville, Georgia-based company acquired the MG+BW brand in November. Located on the lobby-level of Building A, across the hall from the Global Views A153 suite, the new MG+BW and Surya showrooms are also part of the Las Vegas Design Center, a year-round high-end furnishings, lighting, flooring, and décor destination including more than 30 showrooms and 120+ product lines.

“Bringing together three industry-leading brands under one roof creates an unmatched destination for designers—making it easier than ever to source everything from foundational furnishings to statement pieces and custom upholstery, all in one place," stated Satya Tiwari, president of Surya Inc.  "It’s a reflection of our shared mission to simplify the sourcing process and support designers at every stage of their projects."

Follow along with RugNews.com as we tour the new Surya showroom at the Las Vegas Design Center.


The latest Mitchell Gold + Bob Williams furniture vignettes are complemented with Surya's hand-crafted rug assortment.
Pictured is the hand-knotted Arbora collection design ARB-2301.

Surya area rugs were featured in the fully furnished MG+BW vignettes throughout the showroom, on two large hanging racks, accommodating "mansion" size rugs, as well as on sample displays, which accommodated not only samples of program rugs but also custom rug options.

According to Matthew Berthold Lynch, senior manager, visual merchandising, "We really leaned into Surya’s higher-end hand-knotted rug collections, so we could offer a curated selection focused on that year-round designer business."


Above and below, a chic display "hall" features samples of Surya's customizable luxury area rugs.



Surya's new Las Vegas Market showroom leaned heavily into the company's hand-knotted area rugs, which are also 
presented on expansive hanging racks.


Fully accessorized room vignettes offer inspiration to Las Vegas Market shoppers browsing the Mitchell Gold and Surya
assortments.


Surya's hand-crafted fashion forward rugs are in focus at the brand's new Las Vegas Design Center showroom.


Surya's Mitchell Gold + Bob Williams division emphasizes its commitment to American craftsmanship and quality.