S&H Rugs showcased a historic Heriz-inspired design (SH75935) featuring rich nuanced colors with distinct
abrash as a centerpiece of its new Heritage Revival spring assortment.

HIGH POINT, N.C. -- S&H Rugs continues to focus on the heritage of hand-knotted area rugs and featured a range of design genres with a focus on its latest updated traditional motifs at spring High Point Market.

In fact, these updated traditional designs are part of the company's spring/summer 2026 Heritage Revival collection and many are rendered in rich warm neutrals and continue to be in demand from its retail and designer clientele.

"We are seeing a massive shift in interior design toward pieces that offer historic character but fit seamlessly into modern, transitional spaces," said Ori Wilbush, founder S&H Rugs. "There remains strong interest from designers seeking unique earth tones and zero-pile textures. Our new our new earthy colorways and modernized traditional designs are in high demand."

In addition to updated traditional Persian motifs, retailers and designers were also able to browse a range of styles in styles ranging from abstract rugs in directional colorways to contemporary tonal textured designs -- and everything in between.

Tour some of S&H Rugs' bestselling rugs and designs on display at the company's Suites at Market Square booth during High Point Market.


Two rugs from S&H Rugs' Oushak and Peshawar collections sold quickly at market. Shown hanging is SH22740, a densely
woven Bijar Garus design, colored with vegetable dyes and hand-knotted of pure wool. Design SH22181, pictured
on the floor, is an Afghan Angora Oushak with all over leaf design, colored with vegetable dyes, and knotted of wool.


S&H Rugs featured a broad range of its newest hand-knotted area rugs and runners, many offer directional palettes.


S&H Rugs grows its Maharaja Lion Novelty rug offering for spring and summer with fresh colorways. These luxurious
buzz-worthy rugs offer a soft pile and are hand-knotted of wool and silk.


Organic hand-knotted rugs remain a favorite with S&H Rugs' customers and buyers gave a thumbs up to this textured
minimalist Swedish pattern. SH10335 in alabaster white is hand-knotted of natural wools.


SH91718 in pearl white is a flatweave with pile offering tone on tone color woven of undyed natural wools.


Abstract motifs continue to be sought-after if executed in fashion-forward colors. Here, S&H Rugs ups the ante by adding
silk accents. SH10430 rendered in bay green with gold is knotted of wool and silk, with a thick plush pile.


Runner sizes continue to be a bestselling caategory for S&H Rugs and buyers stop in early to get first dibs on the latest pieces.