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Color, Trends

Pantone Announces Color of the Year 2022 Is Very Peri 17-3938

Pantone's Color of the Year 2022, Very Peri, exhibits a courageous presence that encourages personal inventiveness and creativity.

12/9/2021
graphic of Pantone Color of the Year very peri

Pantone's 2022 Color of the Year is Very Peri, a new color created specifically to be Color of the Year and which
encourages personal inventiveness and creativity.


NEW YORK -- Pantone announced its color of the year 2022 on Dec. 8, describing the periwinkle blue shade as a symbol of the global zeitgeist as we emerge from the COVID-19 pandemic. Pantone 17-3938 Very Peri, is the Pantone color authority's first ever new color created specifically to be Color of the Year.


Very Peri for home cecor

Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.


Very Peri for apparel

We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.



Very Peri for beauty

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us."


Very Peri cotton swatch

Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.

HOW TO USE PANTONE COLOR OF THE YEAR 2022
 
Pantone has created four unique color palettes featuring Pantone 17-3938 Very Peri: Balancing Act; Wellspring; The Star of the Show and Amusements. Each palette conveys a different mode, illustration the color's versatility, and each palette additionally features three suggested color combinations integrating Pantone 17-3938 Very Peri.












About Pantone Color Of The Year

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

About Pantone Color Institute

Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.

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