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Design, Retail

Online Retailer Rugs Direct Releases Top Interior Design Styles Report

Online retailer Rugs Direct reviewed 280 million user interactions over the course of 10+ years to analyze the decade's most popular interior design trends at the top five social media sites.

RugNews.com Editors
2/16/2022
graphic of most popular design styles by design hubs
Among Rugs Direct's most popular selling modern design area rugs is abstract design CES-02 from Nourison's 
machine-made Celestial collection.


WALNUT CREEK, Calif. -- Online retailer Rugs Direct has released a new report focused on understanding the most popular interior design styles and ranking them by importance to users of the top search sites for interior furnishings inspiration.

"We thought it would be fascinating to look beyond the yearly trends and measure just how popular the most common styles are, where are they popular, and understand just how much more popular they are in relation to other styles," Myles Felsing, Rugs Direct CEO, told RugNews.com. "We wanted to answer this question with a quantifiable, external resource so that we could bypass internal bias. So, we looked at the places where customers often go for information related to design style -- at YouTube, Houzz, Google Search, Pinterest and Instagram. The wealth of information in each of these places is staggering and points well beyond what was popular in the last year, to what has been a staple in home decor over the last decade."

Felsing went on to say, "Area rugs play a major role in any room's design considerations. By understanding the most popular styles, we at Rugs Direct can help understand what styles we might want to focus on regarding merchandising and content creation, and also what channels (Youtube, Houzz, Google Search, Pinterest and Instagram) might be best for creating inspirational content for."



Rugs Direct, an online e-tailer, analyzed a decade of user interaction across five major interior design hubs to
discover the most popular design styles.

The analysis was based on the five major design inspiration hubs Youtube, Houzz, Google Search, Instagram and Pinterest, and focused on using user interactions -- likes, views, hashtags, searches, and picture uploads -- to quantify which of the 21 styles in the study was the most popular.

In total, about 280 million user interactions over the past decade-plus have been tallied to provide a scoring system to understand how popular each style is, and how their popularity differs between Youtube, Houzz, Google Search, Instagram and Pinterest.

TOP HIGHLIGHTS

1. MODERN DESIGN


Safavieh's successful Ralph Lauren program earns top billing on Rugs Direct with its Lauren by Ralph Lauren's
Carisbrooke collection of hand-woven wool rugs, which work in both modern and rustic settings. Shown, LRL-632 La

Modern is the most popular design style scoring 8.89 out of a total 50 points in this study that measured user engagements across Pinterest, Houzz, Youtube, Google, and Instagram

Modern's Breakdown:
-- Youtube View Counts of 25 million for Modern's top 30 videos
-- 3.8 million Youtube Likes for Modern's top 30 videos
-- 2.5 million tagged modern photos tagged on Houzz
-- 130K monthly Google Searches for the keywords in our study
-- 5.5 million Instagram hashtags
-- 6.5 million Pinterest hashtags

2. VINTAGE DESIGN


Oriental Weaver's ever-popular Andorra collection (design 845D, above) ranks among the top-selling vintage styles
at Rugs Direct. 


Vintage is the second most popular styles coring 5.16 points out of a total 50 points in this study

3. FARMHOUSE DESIGN


Farmhouse looks ranked No. 3 in Rugs Direct's report, and Surya's Farmhouse Tassels collection design
(FTS-2301) is a top seller in the category on the e-tailer's site.


Farmhouse ranked #3 among all styles while Rustic ranked #4. Thus, Farmhouse is more popular than Rustic, with Farmhouse scoring a total of 5.12 points versus Rustic's 4.06 points.

4. Youtube's Top 5 Styles were: (1) Minimalist, (2) Modern, (3) Rustic, (4) Cottage, and (5) Mid-Century Modern

5. Houzz's Top Styles were: (1) Modern, (2) Contemporary, (3) Traditional, (4) Farmhouse, and (5) Transitional

6. Google Search's Top Styles were: (1) Modern, (2) Farmhouse, (3) Mid-Century Modern, (4) Boho, and (5) Rustic

7. Instagram's Top Styles were: (1) Vintage, (2) Modern, (3) Boho, (4) Rustic, and (5) Farmhouse

8. Pinterest's Top Styles were: (1) Vintage, (2) Modern, (3) Farmhouse, (4) Scandinavian, and (5) Rustic

View the full report: https://www.rugs-direct.com/most-popular-design-styles


About Rugs Direct

Since 1998, Rugs Direct has been a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. The company partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh and Surya to offer a curated assortment of products on rugsdirect.com that prioritizes quality construction, materials, and design. Rugs Direct provides its users easy ways to shop for the perfect area rug, including a 'see this rug in your room' interactive feature and a 'design finder' quiz.
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