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Retail

Ernesta Expands Retail Footprint with Three New Showrooms in Q1 2026

Ernesta, once an online only focused custom-sized rug vendor, adds three more brick-and-mortar showrooms to its roster, with a goal of operating 10+ showrooms across the country by the end of 2026.

1/6/2026
Image of Ernest showroom wall samples
NEW YORK -- Ernesta, a home design brand offering designer-quality, custom-sized rugs, announces three new showrooms in Birmingham, Michigan, Dallas, and Manhasset, New York, set to open in the first quarter of 2026. Following exponential growth in 2025, these new spaces bolster Ernesta's rapidly expanding brick-and-mortar presence as the brand aims to make custom rugs an essential part of the home.

"We are excited to continue building on Ernesta's momentum and growth, and these new showrooms mark an important next step for the brand," says Jennifer Parker, chief sales officer at Ernesta. "Designers and homeowners alike are telling us they want a more personal, guided way to shop for rugs, one that brings together elevated materials, real expertise and true customization. Our showrooms let us meet customers where they are and deliver that experience in a way that is tactile, welcoming and rooted in good design."

The new showrooms offer a welcoming, hands-on environment where visitors can explore Ernesta's selection of high-quality wool, natural fiber and performance rugs. Designed to support both consumers and design professionals, each location features a designer lounge for one-on-one design consultations to review rug samples in a collaborative setting. Details below:

• Birmingham, MI (Opening Jan. 5, 2026) - Located at 138 W Maple Rd, the 1,250-square-foot space will be open Monday - Saturday from 10:00 a.m. to 6:00 p.m. and on Sundays from 11:00 a.m. to 5:00 p.m.

• Dallas (Opening Feb. 2, 2026) - Located at 6025 Royal Lane, Suite 330, the 1,256- square- foot space will be open Monday - Saturday from 10:00 a.m. to 6:00 p.m. and on Sundays from 11:00 a.m. to 5:00 p.m.

• Manhasset, NY (Opening Spring 2026) - Deepening the brand's presence in the Greater New York area, this location is set to serve the Long Island community, with additional details to come.

Since its launch in 2023, the brand has expanded its product assortment, scaled operations, and deepened its presence in key markets across the East Coast with four successful showrooms. The brand aims to have 10+ showrooms across the country by the end of 2026.
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