Area rug introductions at New York Home Fashions Market focused on innovation, fashion and value.

NEW YORK – The Big Apple’s semi-annual home fashions show featuring textile products and area rugs officially kicked off Monday, September 15, with exhibitors reporting surprisingly heavy mass merchant appointments the following day.

Indeed, area rug executives were pleased with the show despite its slow start – a trend toward mid-week rather than weekend appointments that has been affecting all industry shows, including the upcoming High Point Market. Retailers had specific agendas for the New York Home Fashions event – some finishing up orders for the big outdoor selling season; others looking for pre-High Point previews.

What all had in common was the quest for value – and rug companies delivered. Showrooms were crammed with designs and constructions exclusively created for big box and discount stores, stretching the limits of quality and fashion at sharp price points. Ever more sophisticated, styling for this target consumer offers all the coveted looks from abstracts to architecturally textured neutrals seen at upscale showrooms, but for this market they’re created with inventive machine weaving techniques

Follow along with RugNews.com as we shop some of the most popular New York market showrooms.

DYNAMIC RUGS


Dynamic Rugs introduced the new Murcia collection, which offered popular trending updated traditional looks.

Dynamic Rugs rolled out a range of fresh designs in both brand new collections and customer favorites. The new indoor-outdoor Kenai collection is a very popular choice for its natural grass-inspired looks and the new Rainbow, indoor-outdoor collection, which features pops of colors, also earned a thumbs up from buyers who are wrapping up 2026's outdoor rug assortments.

Favorites for the indoors include Dynamic Rugs' debuts in the updated traditional category. The new Murcia collection is cross-woven of space-dyed polyester, and the Gemstone lineup is woven of space-dyed polyester, shrink polyester and an additional polyester shrink yarn for plenty of texture and added value.

Finally, the company's popular Hudson collection of space-dyed polyester and shrink polyester adds fresh looks for fall.


An instant hit at the Dynamic Rugs showroom is its new Kenai collection of indoor-outdoor grass-inspired looks.

HAROUNIAN RUGS INTERNATIONAL (HRI)


HRI introduced New York Home Fashion Market shoppers to its new Spring collection of high-low designs.

Harounian Rugs International showed off a fresh assortment of trend-forward machine-made area rugs for its big box, mass merchant and online customers. A heavy focus was placed on offering updated Persian motifs in directional palettes for fall market. Nonetheless, abstract looks remain an important design genre for this channel as well. The Venice collection made a debut and these rugs feature a high-low pile woven of polyester and polypropylene in Turkey. The palette showcases a monochromatic styling of 'in' colors including cream, gray and accents of blacks. Popular designs included marble-like and abstract looks.

Another debut that earned a thumbs up is the Spring lineup, which offers distressed vintage looks and abstract styles in colors including ivory, cream, gold, gray and charcoal. These textured rugs are woven in Turkey of polypropylene and polyester.

Finally, HRI expands its popular Roxanne collection of printed indoor rugs with cotton pile. Vintage-styled medallion motifs rendered in rich warm colors such as red and rust tones, paired with trending neutrals such as ivory and brown, were favorites.


Vintage looks remain a top choice at HRI, which added fresh designs to its printed Roxanne collection.

MOHAWK HOME


Updated traditional palettes remain a bestseller at Mohawk, with the Santal and Persepolis collections being among the
market's hits.

At Mohawk's corporate showroom in New York, Mohawk Home continued to feature its imported area rugs including two popular recently introduced vintage-inspired collections. Persepolis is woven of 100 percent polyester with shrink polyester and offers a ribbed-like texture and updated traditional designs to which "buyers are really responding well to." The second collection, Halcyon, is woven of space-dyed polyester, and features rich traditional designs. Another favorite, which also offers hand-knot vintages looks is Santal, woven of space-dyed polyester with a cross-woven polyester loop lending the collection a handmade-looking texture.

Modern geometrics from the Alaina and Clarice lineups, both crafted of polyester with a handmade styling, were also a top choice at the Mohawk showroom. Finally, the company's Cashmere collection, which is a domestically made featuring Jacquard woven micro-polyester cut pile, was popular with buyers seeking US produced product.


Modern and contemporary geometric designs from the Alaina and Clarice collections were trending at Mohawk.

MOMENI


Buyers appreciated the contemporary geometric designs from Momeni's washable Altman collection.

Momeni presented a showroom full of fresh designs in both new and existing collections for buyers attending the fall edition of New York Home Fashions Market. Among the favorites is the debuting Saybrook collection from Momeni's Erin Gates program. Saybrook takes popular designs from Gates' top-selling Orchard collection, woven of jute, and reworks them in easy-care polypropylene making them ideal for indoor and outdoor settings. The new jute-styled Saybrook collection offers classic design patterns, such as diamonds, checks and an artful wave border motif. Another major debut at the Momeni showroom is Altman, a collection of printed washable area rugs that offer a nubby texture and modern geometric and border designs in a range of trending color combinations including a graphic black and sea foam combination.

For shoppers seeking step-up product, Momeni adds to several popular existing natural fiber collections and also presents the new Jango line. Jango is hand woven in India from 90 percent jute and 10 percent cotton, and features a clean, vertical stripe motif. The flat-woven collection includes warm rust tones, grounding green, blue, or soft ivory colorways that are paired with a crisp white stripe. The popular wool collections Contour, Archer and Simba all received line extensions for fall market.


Erin Gates x Momeni's popular Orchard collection, woven of jute, gets recast in an easy-care polypropylene with Saybrook.

NATCO HOME


Natco's new Stratton collection is the company's heaviest rug assortment featuring 3,000 grams and a plush one-inch pile.

Natco Home took the wraps of its new collaboration alongside Ben and Erin Napier, stars of HGTV’s Home Town franchise. The husband and wife duo focuses its licensed goods on domestically manufactured products and selected Natco for its US made area rugs. The soft launch at New York Home Fashions Market introduced a selection of potential designs that might make the final cut and which will officially launch at High Point Market in October. In addition the company introduced several new collections in new constructions and/or creels, including Wellesley woven with a marled natural wool-look polyester and shrink yarn that mimic the look of a loop pile in understated designs in a simple "natural wool" color palette of ivory and browns.

In addition, Natco rolls out the new Acadia as part of its Cozy & Plush collection, making it the fourth collection in that series. Acadia features 13 colors in three shrink yarns in a new color creel. In addition the new Stratton collection is Natco's heaviest offering featuring 3,000 grams. These one-inch pile rugs are crafted in an ultra-soft frieze polypropylene yarn paired with shrink polyester for high-low patterns. Stratton offers classic floral, abstract and geometric looks rendered in a contemporary palette that includes beige, earthy browns and deep green.


Natco Home gave New York Market Week shoppers a preview of its soon to be launched Ben & Erin Napier collection.

NOURISON HOME


Nourison Home introduces the bold and richly hued Color Splash collection of indoor-outdoor rugs at NY Market Week.

Nourison Home unveiled an extensive assortment of area rugs, mats and accessories at its brand new New York City showroom at 260 Fifth Ave.  Among the show's perennial favorites are new area rugs, mats and scatters from its popular licensed collections: Calvin Klein and DKNY. DKNY previewed the latest additions to its successful Pure collection of understated natural fiber rugs with the new Purl design. The Calvin Klein franchise showcased fresh machine-woven debuts including the new Drift and Latitude designs, both offering high-end fashion-forward styles rendered in warm earthy palettes with plenty of texture.

In addition, Nourison Home introduced plenty of exciting indoor-outdoor area rugs for fall market attendees, including Color Splash, a high-definition printed collection featuring bold, saturated motifs, some reminiscent of the company's popular high-end Prismatic collection of abstract styles.


Nourison Home's new NYC space allows it to showcase new Calvin Klein area rug introductions in 8x10 size. Shown, Drift

ORIENTAL WEAVERS


OW's new indoor-outdoor Zarina collection offers global geometric styles in a jute-inspired, easy-care construction.

Oriental Weavers debuted a range of fashion-forward rugs for mass merchants and big box shoppers attending New York Market Week. Among the standouts were Alia and the collection's raised floral motifs; the popular high-low Cavett collection, woven of polypropylene and polyester, added fresh designs for fall shoppers; and OW debuted the new Chalet lineup, which offers a construction similar to the successful Cavett collection. The modern contemporary designs of Finn, which employs twisted yarns for texture, earned a thumbs up too. And buyers on the hunt for indoor-outdoor performance pieces made OW's new Zarina collection of jute-inspired easy-care global patterned rugs a market favorite. Shoppers also appreciated the foundational designs of the Lennon flatweave lineup that mimics the look of jute rugs. And finally OW's latest additions to its washable assortment remained a popular choice at Market Week. Among the top looks are the velvet-like traditional floral patterns of Revello and the cottage-inspired looks of Fleur.


Oriental Weavers introduces the new washable Fleur collection of printed floral designs, a favorite for shoppers
hunting for cottage-inspired styles.

SURYA / LIVABLISS


Livabliss by Surya introduces the rich saturated designs of Angie, which reworks trending designs from the high-end.

Surya's Livabliss brand rolled out hundreds of all-new products for shoppers at the fall show in a range of innovative constructions and fashion-forward styles. The latest area rug introductions offered "great" perceived value, said Brandon Cupper, SVP, mass merchant sales. Among the market favorites is Patricia, a cross-woven collection of updated traditional designs featuring 48 colors and Angie, a collection of vibrantly colored classic motifs influenced by design trends at the high-end of the rug market. The new woven Nash collection's tonal designs in both traditional patterns and contemporary ones, also earned a thumbs up, as did Carver, which offers yarns of varied thickness for textured patterns. Livabliss also continues testing new categories adding new turf roll goods options for retailers, and featured an extensive lineup of scatters and mats -- a category that is gaining traction with mass merchants.


Surya's new Carver collection offers a range of abstract and updated traditional motifs crafted of yarns of varied thickness
depth and dimension.