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High Point, Show Recap

Nourison High Point Market: Availability a Must; High-End Rugs in Demand

Attendees at Nourison's High Point in-person and virtual markets were looking for in-stock rugs, including one-of-a-kinds and high-end designs, resulting in a positive Q3 & Q4.

Lisa Vincenti
12/8/2020
Nourison debuted the textural Colorado collection for fall High Point Market.

HIGH POINT, N.C. -- Nourison hosted High Point Market attendees both in-person and virtually, reporting that buyers sought area rugs that were ready to ship and also gravitated to higher-end collections.

"Q3/Q4 has positive sales results, as our customers at High Point Market were there to do business and lock in their orders," Nourison's Giovani Marra, told RugNews.com. "Since we had participated in High Point pre-market for the first time, those appointments also helped add to our sales.

For the fall 2020 show, Nourison was ready to greet clients in its showroom and virtually, producing a series of market trend and product videos and hosting events. The company also introduced a special Fall 2020 catalog of its new area rug debuts for the season.

"Customers were looking for product that is readily available and in stock to ship," Marra said. "And our area rugs in blues and grays continue to trend and sell well."  In addition, Nourison, which centered its High Point introductions on the company's high-end collections, found that strategy paid off with attendees. "At High Point Market, our high-end products did well, particularly our one of a kind rugs and our Christopher Guy collection made of wool and silk, and our best-selling Prismatic and Twilight collections. Finally, the new Colorado collection also did well, which is moderately priced and an all-wool collection with nature inspired designs."

Nourison added to its successful Prismatic collection of wool and Luxcelle with an abstract colorful design with gold accents, and another featuring a more subtle gray-based design for fall market. Market shoppers also responded well to the new Infinite collection. Long-running hit Twilight continues to perform for Nourison, and this collection saw several new designs added including abstract, all-over florals, and painterly trellis-style motifs. Imbued with subtle sheen, machine-loomed Twilight rugs feature a sumptuous wool and luminous Luxcelle blend with serged edge, cut pile and hand-washed finish.

The new Colorado range of geometrics features layered textural designs with hand-tufted loop pile of wool in trending palettes including beige, indigo, ivory, green and navy. The debuting Infinite assortment offers subtle faded Persian motifs power-loomed of a poly-blend which resonated with buyers seeking an inviting soft, luxurious texture at an attainable price point.


Nourison introduces the power-loomed Infinite collection featuring subtle Persian motifs.



Nourison debuts Plateau, a luxe hand-knotted, Tibetan-style collection.



Among Nourison's best-selling collections, the hand-tufted Prismatic range added fresh designs for fall 2020.



The abstract style of the power-loomed Tangra collection resonated with show shoppers and features a thick pile.


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