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New York, Show Recap

New York Home Fashions Market Rug Tour: People & Products

Rug vendors reported strong appointments and order-writing by big box buyers, mass merchants and e-tailers at the fall event, with expectations bolstered for the future of NY Home Fashions Market.

Carol Tisch, Lisa Vincenti
montage of area rug buyers and new rugs at New York Market Week
New York Home Fashions Market rug showrooms remain committed to the biannual event and retailers turned
out to shop rugs.

NEW YORK -- Rug exhibitors participating in New York Market Week, held from Sept. 19-22, reported strong appointments and order-writing at the bi-annual market, which attracts buyers from big box, mass merchant and e-commerce retailers.

Following the close of 295 Fifth Ave. to textile and rug exhibitors in 2019, the fall 2022 event witnessed several big players unveiling permanent showrooms, including Surya, which debuted its spacious 15th floor space at 230 Fifth Ave., and Dynamic Rugs, which greeted buyers at its 5th floor showroom in the same building.

230 Fifth, which now bills itself as the New York MarketCenter, also is home to Nourison and YMF/Creative Home, among others, while 260 Fifth Ave. boasts Loloi and Oriental Weavers – both putting finishing touches on showrooms opened last fall. New York Market newcomer Well Woven unveiled its first NYC space, located at 141 W. 36th St. and Natco Home welcomed shoppers to the premiere of its grand-scale showroom at 411 Fifth Ave. Bolstered by attendance and sales, exhibitors told RugNews.com they expect the NY Home Fashions Market will succeed – a prediction some were unwilling to make following the closure of 295 Fifth and the impact of the coronavirus pandemic.

Among the trending area rug looks and features popular with rug buyers at the fall New York Home Fashions Market were performance, indoor-outdoor and washable categories. Jute- and sisal-like area rugs, medallion designs and abstracts proved top looks, as did Moroccan and tribal styles as well.


Dynamic Rugs returns to New York Home Fashions Market and TJX Canada buyer Isabelle Sheedy gets a tour from
Matthew Rouhanian, owner.

Dynamic Rugs returned to New York Home Furnishings Market for the first time since the coronavirus pandemic shut down NYC in 2020. The company now has a permanent showroom in the city on the fifth floor of 230 Fifth Ave. Among the top collections with buyers was the company's recently introduced machine-made Dakota collection, which offers a wide variety of traditional rug designs in color combinations that include bold blue and red. A market hit, the company's new textural Annalise collection is machine-made of soft polypropylene and shrink polyester offered in traditional designs in neutral color combinations. Cullen, a soft hand rug line made of 100 percent multi-color space-dyed shrink poly, was another popular choice.

Dynamic Rugs' Dakota collection, which offers traditional patterns with bold reds and blues, is a top choice with buyers.


Macy’s Fine Rug Galleries' David Mink and the team with HRI 's Lee Harounian at HRI's NYC showroom during
Market Week.

HRI had plenty of newness to show its major accounts shopping during Market Week. Among the popular rug choices are the company's latest indoor-outdoor designs from the debuting Luxe Sisal and Kansas collections, both made of polypropylene with high-low designs. Also resonating with shoppers is the company's textural Haven lineup, which offers a variety of styles including updated classic and abstract looks in neutral color combinations.

At the company's NY showroom Lee Harounian, president, said HRI's machine made rugs were NY show winners. "We did extremely well with everything from our low-end machine-mades to 2-million-point collections. The show was great -- everyone kept their appointments and wrote orders."

HRI featured the new textural indoor-outdoor friendly Kansas collection for shoppers attending New York Market Week.


Loloi's New York showroom showcased its hand-hooked Pierce collection for Market Week buyers.

Loloi Rugs' second floor showroom at 260 Fifth Ave., which opened one year ago, proved a hive of activity with New York show buyers looking to update their rug assortments. Among the area rugs featured at the showroom were Loloi's range of natural sisal and jute-styles, including Aaron, hand-woven of jute. Traditional geometric motifs with a hand-knot look also remain strong sellers and include Loloi's Ojeda collection of power-loomed rugs. The company also introduced the hooked Pierce collection, which includes a range of contemporary geometrics, updated florals, and tribal motifs in warm earthy tones.

Natural looks and tribal-inspired patterns continue to trend with national retailers and Loloi had plenty of choices to offer.


Natco's washable RugEase label continues to grow in popularity and the company added fresh styles for fall market.

Natco Home's spacious 11,000 square foot showroom, located at 411 Fifth Ave., offered its full suite of home decor products including the company's first bath rugs. In area rugs, the company continues to expand its Rugease brand of washable rugs, adding the Astonish collection for fall shoppers. Rugease label designs are crafted to hold up to 10 washes and 10 dries. Both Astonish and Velveteen, another super soft assortment of washable rugs, are strong sellers, said Mark Ferullo, Natco EVP, adding that the company's recently introduced printed chenille quality is expected to be a hit.

Natco debuted its domestically made Tranquility collection offering a new construction for the rug maker. Tranquility features five different yarn types and 13 colors. These rugs feature high-low motifs in a range of ultra-soft styles in warm earthy palettes.

Natco introduced a new domestically made construction with its Tranquility collection of super soft, textural patterns.


Nourison helped its long-time licensing partner celebrate its 100th anniversary showcasing the Waverly label in its 230 Fifth
window displays.

Nourison celebrated Waverly's 100-year anniversary, introducing new washable Waverly pillows and coordinating accent rugs for fall shoppers. In the company's popular scatter rug program, it added several new looks to its successful Calvin Klein assortment and continued to grow Nicole Curtis with new accent rug designs.

For area rug buyers, there were plenty of new collections to shop. Outdoor and performance continue to be top sellers, said Giovanni Marra, director of marketing and digital strategy. Nourison expanded those categories rolling out its new Grand Washables lineup of washable area rugs and introducing new designs to its indoor-outdoor Home & Garden label. And while outdoor rugs remain a top-seller, the company also added two new indoor contemporary collections, Glitz, a line of more abstract designs and Desire, a series of bold graphic looks, both with shimmering highlights and a range of contemporary looks. The recently introduced Sahar collection of higher-end machine-mades continues to gain ground as does Quarry and Nourison’s affordable e-commerce friendly Passion collection.

Nourison reports continued strength in indoor-outdoor rugs and grows its Home and Garden collection for NY market.

Nourison's higher-end Sahar collection of machine-made rugs continues to gain momentum with rug buyers.


Joseph Mascari, center, Lara Pfeiffer and Ken Walsh, left, of Joe Mascari's Carpets and Rugs Intl., Allentown,
Pennsylvania, get a tour of Oriental Weavers' latest introductions by Sam Belak.

Oriental Weavers’ two-level penthouse showroom offered mass merchant and big box buyers styles from popular area rug categories including OW's just-introduced sisal and seagrass-inspired Ultimate Performance label of indoor-outdoor rugs that are domestically made. The Windward collection offers diamond-style geometric motifs in neutral tones with fringed ends, and the Cumberland and Isla lines both offer simple textural motifs such as plain border and geometric styles.

For shoppers looking for extra soft indoor rugs, the company unveiled its new Crescent collection, in styles ranging from abstract to geometrics and updated medallion motifs. These rugs are cross-woven of space-dyed polyester and shrink polyester for textural appeal. And OW’s medallion styles remain top sellers in the traditional category. Moroccan looks also remain top sellers, and the company's ultra-plush Ascend collection features textural global styles in neutral colors.

OW rolls out the new cross-woven Crescent collection in a range of styles from abstract to traditional.

The textural designs from OW's Cumberland collection are part of the company's new Ultimate Performance lineup.


Safavieh’s Jody Shapiro with Cherise Shannon, Stephanie Lino and Michael DeRosa from Bed, Bath & Beyond at
the Safavieh showroom in Manhattan's Chelsea district.

Safavieh hosted New York Market buyers at its Chelsea showroom replete with designer furniture, home accents and accessories, and reports that its Marmara collection continues to resonate with buyers. Marmara features understated traditional motifs and abstract patterns in soft colorations with accented highlights. These rugs are machine-made using a blend of synthetic yarns and silky-smooth viscose and finished with fringed ends. The Crimson collection is also resonating with buyers for its antique-like intricate motifs offered in a warm, inviting color palette.

Finally, plush and textural styles continue to trend at Safavieh and its new Hi-Lo Shag lineup ticks the appropriate boxes with its contemporary motifs and plush textures in trending neutral palettes.

Safavieh's recently released Crimson collection offers intricate classic motifs in trending color combinations.


Surya's Satya Tiwari walks Sam's Club furniture buyer Ryan Collier through the company's area rug introductions.

Surya welcomed retailers to its new permanent Manhattan showroom at 230 Fifth Ave. at the September 2022 New York Home Fashions Market. Displays at the spacious accommodations in suite 1503 focused on the company's collections geared toward big box, mass merchants and e-tailers who continue to seek out indoor-outdoor rugs, washable designs and performance categories, as well as its hand-crafted rugs. Hand-made chunky woven wool rugs remain top sellers for big box and national retailers and Surya introduced Colarada for fall market. The company's machine-woven La Boheme collection, made in Turkey with 80 percent polyester and 20 percent polypropylene, offers a knobby hand-knotted texture at an affordable price that attracted buyers.

The company's washable and performance categories continue to gain ground and the latest introductions continued the trend. Among the top-selling looks was the indoor-outdoor Pisom Beach collection of inspired by sisal and grass-like designer rugs. Surya's washable rug assortment added several new collections and the company grew its popular Amelie collection for market-goers.

Surya introduces a new lineup of foldable large-size rugs, and the Calhoun collection is also machine-washable.


Well Woven introduced its first New York City showroom and featured its printed indoor-outdoor rugs.

Well Woven, a contemporary area rug firm founded in 2014, opened a permanent showroom in New York in time for the Fall 2022 event, after announcing its NYC space in 2019 prior to the pandemic. New York Home Fashions Market buyers were able to view the company's printed indoor-outdoor area rugs, a focus for Well Woven, said Adem Ogunc, CEO.

Market-shoppers gravitated to the company's natural look indoor-outdoor Milo collection, and the updated tribal geometrics of the Keiko collection as well as contemporary geometric motifs of Ciel. Also on show was the company's domestically printed Asha collection of indoor rugs, offering a range of vintage style Persian patterns.

Well Woven's new Asha collection of rugs is printed in the U.S. and the category remains a focus for the fledging rug producer.


YMF/Creative Home's Yaron Shemesh, CEO, walks Kathleen Mizii, merchandise manager Wayfair/Executive Brands, 
through the latest accents and rugs.

YMF/Creative Home Ideas returned to a temporary space at 230 Fifth Ave. with plans to open a permanent showroom in the building by the spring of 2023. The company, a go-to source for major licensed bedding, mats, scatters, rugs and home textiles, continued to feature its licensees at the fall 2022 market. Among the top names in the YMF/Creative Home Ideas portfolio are fashion labels such as Nautica and Lucky Brand mats and scatters, both of which were highlighted at the temporary 12th floor space. Creative Home's lineup also includes the French Connection Home brand, launched in 2017, which includes everything from bedding to area rugs.
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