George G. Couri, Couristan’s chairman for the past 37 years, and company’s current owner, and daughter Georgia
Couri, director of business development, welcome guests to their 100th anniversary party in front of an interactive
company history wall at Surfaces 2026.


LAS VEGAS – Packed with retailers, designers, architects and commercial and hospitality specifiers, Couristan’s Surfaces 2026 exhibit space doubled as its 100th anniversary party venue on Tuesday, Jan. 27, 2026, in honor of the company’s centennial anniversary.

Guests entering Couristan’s Mandalay Convention Center space were wowed by a massive company history wall, and interactive presentation of 100 years of family and corporate photos and videos. “A hundred years is a milestone, but for us, it’s also a beginning,” says George G. Couri, Couristan’s chairman for the past 37 years, and company’s current owner. “As the nation approaches its 250th anniversary in 2026, it’s remarkable to reflect that our family business has been part of that American story for a full century.” 

In addition, Couristan not only feted the momentous occasion, but the company also celebrated earning the TISE Best of Award in the Carpet category for its new Dublin broadloom, hand-loomed with 100 percent New Zealand wool.


George Couri, left of center, Georgia Couri, center, Len Andolino, right of center are  flanked by Dustin Aaronson, left,
and Steve Feldman, right, as they accept Couristan's TISE Best of Award in carpet at the 2026 Surfaces.

Founded in 1926 by brothers Basil J. Couri, Aleer J. Couri and George J. Couri, Couristan began as a small importer of fine handmade Persian area rugs. Originally named Couri Brothers, the company later became Couristan, a fusion of the family surname and the suffix "stan,” referencing the historical and cultural influences of Persian civilization and surrounding countries.

“Our founders believed every area rug should tell a story. A hundred years later, we’re still telling those stories—only now they’re woven for a global stage,” says Couri.


Couristan created an interactive history wall to detail the company's milestones through the decades.

Despite the Great Depression and other global challenges of the time, Couristan stayed its course, cultivating a vibrant market for handmade Oriental area rugs from Persia (present-day Iran) and emerged as one of the U.S.’s largest importers of fine quality handmade area rugs from the 1940s through the 1950s.

Innovation Across Generations


At Surfaces, Couristan took home a 2026 TISE Best of Awards in the carpet category for its new Dublin collection, 
hand-loomed with 100 percent New Zealand wool.

In the early 1960s, Couristan embarked on a significant period of diversification, introducing fine-quality residential broadloom—a strategic milestone that would go on to shape one of the company’s most enduring growth engines. During this era, the company also expanded its product offerings with the introduction of 100 percent wool machine-made area rugs from Belgium, further cementing its reputation for quality and innovation in the global flooring market.

Offered under its Premiere and Creations brands, Couristan’s Residential Broadloom Division spans classic, contemporary, transitional, indoor/outdoor, abstract, and eco-conscious designs. Its Residential Broadloom Division and Custom Rug Program have seen a major resurgence in recent years as more consumers and designers seek made-to-order rugs tailored from high-quality broadloom that combines refined design detailing, performance, and individuality.

“Our residential business has never been stronger. We’re seeing renewed enthusiasm for broadloom and custom rugs that reflect a designer’s personal touch. It’s where our legacy of quality meets today’s culture of customization,” explained Couri.

Building on that success and the momentum of its expanding product portfolio, Couristan entered a new era of innovation in 1964 with the launch of its machine-made area rug group, under the direction of Ron Couri, who led the company’s Residential Division as president and CEO until his passing in early 2023.

The debut of the celebrated Kashimar collection, which remains part of Couristan’s area rug portfolio today, marked a major step forward. By combining traditional expertise with emerging weaving technologies, the company made Persian-inspired area rugs accessible to a broader audience, pioneering the concept of “affordable luxury.” Today, Couristan offers a robust portfolio of machine-made and digitally printed collections crafted from wool, cotton, and premium synthetic blends, providing versatile designs and textures for a wide range of interiors.

“At Couristan, tradition and technology don’t compete—they complement,” says George Couri. “By maintaining a diversified product mix across machine-made and handmade area rugs, residential broadloom, and our custom rug program, we can serve our customers with the flexibility of today’s market demands.”

Leadership and Strategy

In its centennial year, the company is embracing its roots in handmade excellence while remaining at the forefront of design and innovation, advancing its commitment to excellence with a focus on best-in-class materials, constructions, and product development across its handmade, machine-made, and indoor/outdoor area rug collections along with its residential broadloom and custom carpet programs.

Also a key player in the company’s next chapter is Georgia Couri, a third-generation member of the Couri family, who serves as Director of Business Development and plays an active role across all facets of the business—ensuring the Couristan legacy continues with passion and purpose.

A Pioneering Force in Outdoor Rugs and Carpets


Couristan's indoor-outdoor Recife (shown, 1300-3000) continues to be a favorite since its introduction in 2003.

A key milestone came in 2003 with the launch of the Recife  collection—a line of artfully designed indoor/outdoor area rugs. Machine-made from Couristan’s proprietary Courtron polypropylene and engineered to resist UV damage, mold, mildew, and water, Recife marked a turning point for Couristan, extending its expertise in interiors to exterior spaces.

Today, Couristan’s outdoor portfolio encompasses a comprehensive range of indoor/outdoor broadloom constructions and companion area rug collections, all produced with performance-driven materials such as Courtron polypropylene, recycled PET, and weather-resistant polyester blends. Most products in this segment feature structured flatwoven constructions, complemented by select hand-loomed and hand-woven styles that add texture, depth, and variety.

“When we developed Recife, our goal was to create area rugs that could truly stand up to the outdoors without sacrificing beauty or quality,” Couri recalls. “It was exciting to see something so innovative take off, opening new ways for people to enjoy our area rugs and for us to explore new markets.”

Handmade Heritage Revival


Couristan's hand-knotted Desi collection has grown to be a best-seller for the company. Shown, DES02 sunrise

In 2025, Couristan deepened its commitment to handmade area rugs by launching several new hand-crafted collections, each a reflection of the company's roots. The assortment spans hand-tufted styles, sophisticated hand-woven and hand-knotted designs, all modern heirlooms that honor ages-old techniques while embracing today’s palettes, textures, and performance attributes.

Couristan’s design and sourcing teams continue to collaborate closely with weavers around the world, traveling regularly to uphold quality standards, support generational weaving communities, and ensure each piece embodies Couristan’s hallmark balance of heritage and innovation.

“We’re bringing the past forward, honoring our heritage while charting a course for innovation, design, and meaningful connections with our customers,” Georgia Couri explains.

Contract & Hospitality Excellence


A Couristan design is featured in the Griffen ballroom foyer at the JW Marriott Orlando Bonnett Creek Resort & Spa in Florida.

Couristan’s Contract & Hospitality Division, established in the 1960s, has grown into a trusted resource for many of the world’s leading hospitality brands, including Marriott, Ritz-Carlton, Hilton, Hyatt, Four Seasons, and IHG Hotels, among others. The division specializes in custom woven Axminster carpets in 80 percent wool/20 percent nylon and solution dyed nylon, hand-tufted and hand-loomed area rugs in 100 percent wool, or solution dyed acrylic for indoor/outdoor, high-definition printed carpets in 80 percent wool/20 percent nylon or 100 percent nylon, machine-tufted solution dyed nylon Infinity, Colorpoint and CYP broadloom and area rugs, and Axminster and print tile systems crafted for worldwide hotels, resorts, guest suites, casinos, cruise ships, private clubs, and public spaces.

With more than six decades of experience, Couristan combines advanced manufacturing capabilities with a seasoned design team to deliver flooring solutions that balance aesthetics, durability, and brand distinction. Each project is guided by Couristan’s dedication to quality and design integrity—offering bespoke designs, premium wool-nylon Axminster blends, and cutting-edge printing technologies that bring hospitality interiors to life with beauty and purpose.


Couristan created a bold floral piece for Macy's Flower show.

Sustainability, Ethics, and Quality

All Couristan handmade area rugs comply with strict No Child Labor policies, verified through rigorous inspections. Eco-conscious materials and processes reflect the company’s century-long commitment to responsible manufacturing, ensuring every product is created with respect for people and the planet.

Within its Contract & Hospitality Division, Couristan upholds internationally recognized environmental standards, participating in Leadership in Energy and Environmental Design (LEED) projects, supporting the Carpet America Recovery Effort (CARE) recycling initiative, and offering products certified under the CRI Green Label Plus program for superior indoor air quality.

Across all divisions, Couristan continues to improve its environmental performance by monitoring compliance with regulatory standards, investing in cleaner technologies, conserving natural resources, and advancing recycling and waste-reduction efforts. These initiatives, combined with employee training and supplier collaboration, reflect the company’s enduring promise to operate with integrity while delivering products that exemplify quality, responsibility, and timeless design.

“Our legacy isn’t just in the area rugs, broadloom, and custom carpets we make, but in how we make them,” George Couri adds. “Doing things the right way has always been part of the Couristan fabric, and we maintain that ethos for the future.”

Looking Forward to the Next Century


Couristan showcases a fashion-driven approach across its residential rugs and carpets, as well as in its
Contract/Hospitality division. Pictured is Dunwoodie (CBDW-0005) debuted at Surfaces 2026. It offers a face-to-face
woven Wilton construction with a cut pile of 60 percent heat-set Courtron polypropylene and 40 percent space-dyed polyester.

With manufacturing centers, offices, and design studios across the globe, Couristan strives to offer seamless service. Its New Jersey headquarters and state-of-the-art warehouses further support efficient worldwide distribution. With all its growth and improvements over the past 100 years, the company’s spirit remains unchanged. “We’re still as curious and committed as our founders were — only now, we’re weaving that spirit into a new era of design,” Couri concludes.