Neutral, textural designs dominated top looks at Atlanta Market, however there was still room for vibrant colors
and playful accents.
ATLANTA -- There was plenty to see at Atlanta Market when it comes to area rugs. Colorful palettes, luscious textures, luxe fibers, and better-designed indoor/outdoor rugs were among the many options on offer in the handful of area rug showrooms that participate in the semi-annual event.
RugNews.com tours Atlanta to bring you top selling area rugs at winter market.
ANNIE SELKE
Annie Selke's Atlanta showroom, its largest, introduced more than 40 new rugs, including the in-out Zahara.
In the Cordarus showroom, Annie Selke introduced more than 40 new rugs, mainly under the Dash & Albert brand. In focus were indoor/outdoor constructions, custom rugs, and regular hooked rugs. One of the highlights included Zahara Grey, an indoor/outdoor rug made of polypropylene with a striped design worked in different textures, including shag and a nubby weave.
“We went bright for the color palette,” noted Caroline Roche, visual merchandiser for Annie Selke. “That’s what everyone was asking for.” Throughout the showroom, rugs were displayed in vignettes featuring predominant color families, including pink, green, and black with neutrals. One of the market hits for the company was the pattern Safety Net, in a green colorway. The zig-zagging striped pattern was originally constructed in wool and is now made of a synthetic fiber in an indoor/outdoor construction.
Safety Net by Annie Selke offers the brighter colorations many customers have been asking for.
CAPEL
Capel returns to Atlanta in a temporary spot highlighting its retailer custom rug program.
Returning to Atlanta Market in a temporary booth, Capel showcased two compact displays available to retailers: an eight-foot-tall sample tower that can show as many as 75 area rug samples yet takes up less floor space than an office desk, and another display showcasing the company’s custom rug program.
HABIT BY TAMARIAN
Tamarian's Habit label continues to grow its offering of more moderately priced rugs. Shown, Triumph
Introduced a year ago, Tamarian’s more moderately priced brand, Habit, has been significantly expanded to double what was initially on view last year. While the first offerings were mostly contemporary designs with a more muted, neutral palette, Ryan Higgins, principal, says that Habit designers are now introducing more traditional designs to round out the offerings, as well as playing on highly textured patterns that are in favor among the design community. “We’re gaining traction with Habit, and our objectives are being met,” says Higgins. “We’re reaching a broader market segment with more product types and price points, while still insulating Tamarian as a premier, trade-only line.” One of the highlights in the showroom was Yousha, an inverted oushak pattern featuring a flatwoven field with a knobby pile, hand-woven in wool. Another standout was Triumph, worked in a bold orange-red wool with scattered white motifs.
Tamarian's Oushak-pattern Yousha rug offers a flatwoven field with a knobby pile, hand-woven of wool.
LOLOI RUGS
Easy to decorate with textural designs were popular at Loloi's Atlanta showroom. Shown, Raquel collection
Loloi is turning its attention to high-end offerings, making sure the industry knows that while Loloi has plenty of mid-level products, it is also a premier source for hand-knotted and hand-made rugs at the upper end of the price and quality spectrum. The focal points in the showroom reflected this agenda. Raquel is a hand-knotted rug made of wool and rayon. Available in six colorways, the rug features designs like abstract geometrics or scattered bars of texture. Cassian is hand-woven of wool and cotton. On a flatweave ground, wool is used to create a shaggy grid pattern with an organic, hand-drawn feel. Within the Justina Blakeney license, Ari is an indoor/outdoor collection of jacquard-woven recycled polyester, done in patterns that have a tribal feel. Under the Loloi II umbrella, the Dawn collection of indoor/outdoor rugs features neutral hues with patterns that range from geometrics to oversized leaf motifs, accented with a short fringe.
Loloi introduced Dawn, a lineup of indoor-outdoor neutral colored textural geometric and leaf designs.
Loloi's Cassian offers a flatweave ground paired with a shaggy grid pattern.
LR HOME
LR Home's indoor-outdoor Asbury collection features a chunky PET yarn which is resonating with buyers.
In deference to the needs of gift-store and boutique buyers at Atlanta Market, the majority of LR Home’s showroom was dedicated to pillows. “We’re working on a lot of higher-end pillows,” said Vinamra Laddha, principal. Among these luxe offerings are those made with fibers like linen, viscose and silk, and rich textures like boucle.
In area rugs, Laddha said the company’s Kingston rug line, hand-spun of 100 percent wool, has been a high performer, and the company is expanding its wool pillows and poufs to coordinate with this collection. LR Home is also building up its PET yarn offerings with indoor/outdoor durability. The Asbury collection features a chunky yarn in recycled polyester in three colorways, and a design that features a double stripe border and a thick fringe resonated with market shoppers.
The Stacy Garcia accents program, displayed on the left, at LR Home includes a range of textural geometric pillows and poufs.
This market offered a sneak peek of what’s to come for LR Home. Laddha says 2023 will see the company expanding many of its product categories. LR Home’s pillow and pouf offerings will continue to grow, with more texture and higher end constructions. Its licensed brand will also expand, with a first look at Evette Rios products and new offerings from Stacy Garcia debuting in April at High Point. The company also expects to launch around eight new rug collections at that market.
LR Home adds a new linen and viscose blend assortment of pillows.
TRANS-OCEAN BY LIORA MANNE
Trans-Ocean by Liora Manne rolls out silhouette-shaped mats at Atlanta Market and the trendy mushroom design was a hit.
Mats dominated Trans-Ocean’s booth, with patterns and designs to suit every aesthetic and occasion. Dean Smith, vice president of sales, said that new shaped mats, silhouetting everything from mushrooms to flowers to frogs on a lily pad, have been getting a positive response from buyers. The company also added a few offerings to its coir mats made of wiry coconut fibers. A tartan plaid design is perfect for a lodge look, while the company’s first Hanukkah products feature lit menorahs. Trans-Ocean is also expanding designs that feature gnomes and mushrooms, motifs that have been gaining lots of popularity among the Instagram and TikTok generation. Trans-Ocean also has been playing up coordinated mats and pillows.
Trans-Ocean's playful welcome mats remain perennial favorites. Shown, Welcome Gnome.
Playful shaped mats grabbed the attention of Atlanta attendees shopping Trans-Ocean's space.