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New York, Show Recap

Dynamic Rugs Rolls Out New Fall Rug Collections for Big Box, E-Comm Buyers

The rug manufacturers says client appetite for fresh better, best products is growing.


Lisa Vincenti
9/21/2020
a high-low medallion style rug
Dynamic Rugs' new high-low loop Darcy collection is handmade in India of 100 percent wool and is among the new collections
showcased with virtual buyers during New York Home Fashions Market.


FREDERICKS, Md. -- Dynamic Rugs, which participated in a virtual fall New York Home Fashions Market week, rolled out seven new area rug collections and several line extensions for big box and e-commerce buyers hungry for new inventory.

"What our big box and e-commerce clients are looking look for depends on the brand/vendor they’re working with. They’re always looking for good, better, best, and they come to us when they want either the 'better' or 'best' categories fulfilled," Matthew Rouhanian, founder, told RugNews.com. "We invest a lot of time and resources to quality check our products before they ship, make sure we invest in reputable factories overseas, and do extensive research every day to trendcast fashion. Yet, despite all the time and resources we put into that, of course we always make our margins as slim as possible so we can offer our customers the price point they want, with our average price point at about $299 retail for a 5x8."
 
Fall area rug shoppers were "definitely" looking for new product, he reports, noting that inventory is moving fast and the company is constantly updating its assortment to accommodate customer demand.

VIRTUAL NY MARKET SHIFTS EXPERIENCE

reversible geometric rug
Dynamic Rugs showcased its reversible Cassi collection, made of 100 percent recycled cotton with fringe, during a virtual New York Home Fashions Market.

"We did host virtual appointments during what would have been New York Home Fashions Market, but, the upside of things being virtual is that we are not confined to the time constraints of just one week, so our virtual appointments are all the time rather than just during what would have been market week. Working virtually gives us the flexibility to accommodate to buyers’ schedules and be available.

"We are no longer rushed to show as many collections as we can during a confined time," he continued. "Additionally, in advance of our meetings, we are sending buyers high-res photos and informational packets so they have something to reference as we go through our virtual showroom. We also make sure to keep our digital catalog as up-to-date as possible."

In addition, with the shift toward virtual meetings, customers have increasingly been requesting quality swatches and samples be sent to them since they can no longer see rugs in-person.

FALL 2020 AREA RUG DEBUTS

colorful boho inspired rug
The new vibrant Boho-inspired Kaleido collection by Dynamic Rugs is a high-low indoor-outdoor construction.

Dynamic Rugs introduced seven brand new collections for fall market shoppers, and also rolled out a number of new designs and colorways to pre-existing collections. "We plan on introducing at least another seven for the final quarter of 2020, but we listen carefully to what our customers' need and trendcast to predict what consumers will want, so depending on that feedback and research, we may introduce even more."

For the third quarter, Dynamic Rugs continued to focus on its better and best offering, adding several unique area rug collections that include Cassi , made of 100 percent recycled cotton in Turkey; the new high-low indoor-outdoor colorful Boho-inspired Kaleido; and Darcy, a handmade high-low loop construction.

a tribal inspired geometric designed rug
Dynamic Rugs offered New York Home Fashions Market virtual shoppers a new collection designed by Angelo Surmelis called Nola,
made of a blend of heat-set polypropylene and shrink polyester area rug.


"It took some convincing -- at first when we told our customers that consumers are savvy enough to appreciate quality even if it means that they aren’t getting the cheapest product in the market, they were uncertain" Anoosha Rouhanian said. "But sure enough, our customers saw that was true. With home spaces being where consumers are spending the majority of their time, they want to invest in that space.Rather, consumers are willing to spend money on quality, fashion, and color when it comes to decorating their home sanctuaries because a safe space is what’s most important right now."

a distressed style geometric area rug
The Oxford collection, made of 100 percent polypropylene, features distressed geometric motifs in trending colors.

"While nothing quite take the place of in-person interactions, we are making the best of the situation. While a digital world is something we have to adapt to, it has its benefits, such as flexibility and efficiency," she stated. "With safety as one of our priorities, we will be implementing new strategies for the fall and winter seasons."

a colorful Art Deco inspired motif rug
Color and texture are paired in Dynamic Rugs' new Venus collection, featuring a blend of heatset polypropylene and shrink polyester.
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