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High Point, Previews

Couristan Unveils Robust Array of New Area Rugs During Spring High Point Market

Couristan, which plans a new High Point showroom later in the year, focuses on handmade introductions, rolling out a range of rugs in key design trends including reimagined neutrals, innovative uses of texture, soft geometrics and abstract motifs.

RugNews.com Editors
Couristan renews its emphasis on handmade rugs introducing the hand-knotted Hancock lineup. Shown, 5905-3012

HIGH POINT, N.C. -- Designed to appeal to a broad spectrum of aesthetics with versatility, and durability in mind, Couristan is adding a fresh infusion of organic designs in a variety of looks to its handmade and machine-woven area rug assortment. With several new collections—as well as numerous line extensions—all set to launch at the High Point Market (April 13-17),

Couristan is showcasing its new direction with statement-making style as their hallmark for 2024. During the show, dealers can see Couristan’s latest introductions by visiting the company’s space G-6000A, Salon (Suites at Market Square). The company has announced that construction of a permanent showroom in the hugely popular IHFC building is scheduled to begin in May of this year.

“Our goal is to be able to offer several new collections at each market, with a renewed emphasis on handmade products. Couristan has become known for its outdoor offerings over the years, and we really want to show the arc of that product by introducing collections that are unique and speak to our 98-year legacy, as well as harkening back to how we began: in handmade rugs,” said Marlys Giordano, vice president of product development for the company.

With close to 50 area rug selections now available, the company’s latest introductions feature distinct looks that are reflective of current trends in color, pattern and texture. Colors are warm and cozy, playing off each other for a striking finish.  “We are seeing color used in a very subdued way – almost as an additional accent to the neutrality of it all. Colors complement the designs without being in your face or over the top, but they are there, and they are fabulous,” Giordano continued.



The Simone and Hancock collections are each handmade of 100 percent natural wool; left undyed; these pieces take on an added “something” that makes them truly special and 100 percent sustainable.

Couristan rolls out the hand-knotted Hancock collection of textural transitional and geometric motifs crafted of wool.
Shown, 5907-0001

A featured debut in Couristan's High Point showroom will be Hancock, a lineup of hand-knotted rugs made of 100 percent natural wool
. Knotted in a loose construction, these rugs offer a cut pile finish that adds textural elements to geometric and transitional motifs. Available sizes: 5’6” x 8’6”, 7’6” x 9’6”, 9’ x 12".

Couristan's Simone collection, handwoven of undyed wool, offers a dhurrie weave.
 Shown, 6115-2564

The new Simone collection is hand woven of 100 percent natural undyed and sustainable wool. These dhurrie flatweave rugs emulate kilims with a laid-back feel. Designs are simple linear and abstract patterns and available in sizes 5x8, 8x10, 9x12.


Norway and Ciora (pronounced “hoyera”) are monochromatic hand-knotted collections that rely on a high/low texture to give the pieces depth in a tonal palette.

Couristan's hand-knotted high-low Norway collection is crafted of undyed, natural wool. Shown, 6323/2822

Hand-knotted of 100 percent undyed, natural wool, Norway from Couristan is knotted in a larger-knot weave with high-low and textural elements to add depth and a nubby finish. Offering minimalistic designs, available sizes are
 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”.

Offering a chunky hand-knotted construction Couristan's new textural all-wool Ciora lineup of geometric and abstract
motifs. Shown, 4165/3001 in dunes-wheat

Couristan's new Ciora, the Gaelic word for sheep, is hand-knotted in a chunky weave, utilizing carved elements for added texture. This pure wool collection's geometric and abstract designs are thickly knotted to lend a modern feel in an earthen color palette. Available sizes: 5x8, 8x10, 9x12.


Couristan adds the hand-tufted Banquo collection, made of 100 percent sustainable, natural undyed wool.

Couristan introduces the Banquo collection of hand-tufted rugs which features contemporary and transitional designs that subtly draw focus to their unique shapes and patterns. Crafted of 100 percent sustainable, natural undyed wool, each piece in this collection features several textural elements including deep carving and overstitching for added aesthetic interest. Rugs are offered in warm, tonal color palette and available in sizes 5x8, 8x10, 9x12.


Emulating the look of antique rugs, the Kalbarri collection is printed on a handwoven wool base. Shown, 4771-3661

Couristan's Kalbarri lineup features restrained colorations, relying on washed out reds, blues and ochre to give designs an antiqued, old-world feel. Kalbarri is Couristan's newest collection of printed rugs. Featuring a handwoven base of the softest blend of wools, including New Zealnd wool, these digitally printed pieces recreate the look of  higher-end antique hand-knotted pieces. The collection's Persian-inspired motifs debut in fashion-forward color palettes. Kalbarri has fringed edges and is available sizes 5x8, 8x10, 9x12.


These outdoor collections employ texture and use color in unique ways. The Liguria collection emulates its handmade counterparts with a rich cut/loop pile construction allowing it to transition beautifully from outside to in. The Fez collection offers a neutral color palette in blues, grays and browns with designs that range from fresh takes on traditional to geometric and transitional.

Couristan's Fez collection of indoor-outdoor rugs showcases soft Turkish-inspired patterns. Shown, FE23/3434

Fez indoor-outdoor rugs are machine-woven of the softest 100 percent polyester and designs are inspired by Turkish antique. Its transitional and soft contemporary designs go anywhere in the home, and are rendered in a warm earthy palette. Available sizes are 5’x 7’10”, 7’10” x 10’10”, 9’x 12".

Featuring a cut/loop pile technique, Couristan's Liguria offers soft neutral patterns ideal for indoor and outdoor settings.
Shown, LIG1/1001

Couristan's new Liguria collection is machine-woven of 100 percent Courtron polypropylene, in a high-low construction emulating a handmade cut/loop pile technique. Including transitional and soft contemporary designs, this collection is designed to go anywhere indoors and out. Soft neutral motifs are highlighted by space-dyed accents. Available sizes are 5’3”x 7’6”, 6’6” x 9’6”, 7’10” x 10’10”, 9’x 12’1”.
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