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Couristan Expands Digital Initiatives in Response to Covid-19 Crisis

Despite the economic downturn, Couristan's sales remain steady, still the company continues to invest in its digital strategy. 

Lisa Vincenti
gray living room with modern floral rug

FORT LEE, N.J. -- Couristan's area rug, custom and broadloom revenues have remained steady despite the Covid-19 crisis that has seen retailers and business close their doors, and in response to current climate the company  is boosting its digital efforts.

"Despite what appears to be an economic downturn, our area rug, broadloom and custom rug sales have been steady," Larry Mahurter, VP of sales and marketing at Couristan, told "Our warehouse team is very dedicated and has been working extremely hard to expedite our orders, sample request and custom fabrications in a timely manner. Our headquarters team continues to work remotely, however their knowledge and experience has really paid off during this difficult time."

"We fully understand that timely insights and digital communication are extremely important as we navigate these unprecedented times together," Larry Mahurter, VP of sales and marketing at Couristan, said. "Our customers' continued business and support has further inspired us to use all of our resources to assure that we are fully committed to being responsive to their needs."

Going forward Couristan's website, social media outlets, and digital marketing initiatives will expand and begin to offer more resourceful tools for customers to use.

Couristan, over the past three years, has increased its social media efforts on Instagram and Facebook, focusing more on Instagram as its demographics analytics show that its primary demographic is more active on that platform. "We learned a long time ago its just not about posting beautiful products in beautiful settings, its about story-telling through our posts, its about making a connection that will allow the viewer to associate  themselves with your brand," Mahurter said.

Couristan's digitally printed Pasha collection (shown, Tribal) features vibrant colors and a soft hand for added value.

In addition, the company is developing augmented and virtual reality tools to allow Couristan customers to sell to their customers in a quick and more efficient manner.  "This will not only be catered to e-commerce customers but our brick-and-mortar customers as well. 

"These unprecedented times have allowed companies like Couristan to reinvent themselves and rethink strategies, which have become the norm in our industries --to look elsewhere and penetrate or enhance our distribution channels through technology and digital initiatives."

Existing resources available to assist buyers are:

-- Samples: Email to order samples from within Couristan's residential broadloom assortment. The company can ship to any location including to the locations of client customers. Samples are available on the individual product pages of the Couristan website as well as through our Live Chat.

-- Custom Rug Program: Our Custom Rug Calculator provides instant quotes so that you can provide real-time quotes to your customers. Log in to

-- Pricing Portal: Web based price list that will allow you to access your price lists for Broadloom, Roll Runners and Area Rugs as well as the ability to view images of our entire product line. Log in to If you encounter any problems registering your account or accessing your price lists, please contact

-- Extended Live Chat Hours: Visit to chat with an agent. New extended hours Monday-Friday 9 a.m.-6:30 p.m. (EST).

-- Extended Terms: We are extending our normal payment terms by 30 days for all invoices dated March 20 through April 30.

-- Customer Service/General Information: Contact Couristan at (800) 223-6186 or at for day-to-day needs; check stock, reserve stock, inventory checks, and order management.


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