01222016 Las Vegas Market Preview Part II

1/22/2016

LAS VEGAS--Coming off of a strong 2015, many rug manufacturers expect 2016 to be equally as bullish with some expanding not only staff or distribution, but also growing or adding new market showrooms in a vote of confidence. The atmosphere at the Las Vegas Market is anticipated to be full of optimism and rug vendors are offering up hundreds of new looks and attitudes to keep retailers happy.

The winter 2016 introductions illustrate many of the popular design directions in the rug industry. Variegated yarns and spray dye effects play with color, a trend related to the vintage and distressed movements that remain omnipresent. Contemporary loop and pile designs or shearing are employed to add dimension to familiar motifs. A mixing of yarns and fibers are used to create another layer of interest, such as shiny paired with matte.

RugNews.com presents the newest rug designs and colors in our two-part fashion guide to Las Vegas Market.

LINON

Linon introduces scores of fresh looks, including additional designs for its popular New Jewell range, shown.

Linon, which opened a 3,000-square-foot dedicated area rug showroom in AmericasMart, introduces 100 new styles to its West Coast audiences at the Las Vegas Market. Aspire features 12 new designs hand-tufted in India in a combination of art silk and wool with a retail of $399. The existing eight rugs in the popular New Jewell range will be supplemented with an additional 15 double-stitched power-loomed designs in a fine heat-set yarn ($249). Las Vegas Market, A726.

LOLOI

Viola uses a spray dyeing technique to achieve a tonal variety in its bold designs.

Loloi debuts plenty of stylish options ranging from hand-braided modern outdoor rugs to traditional Persian styles (read full story). The company will highlight two power-loomed of 100 percent polypropylene collections, Century and Izmir. Las Vegas Market, B462, B480.

MOMENI

The indoor-outdoor Veranda, hand-hooked of 100 percent polypropylene, features Momeni's EZ Care system.

Momeni introduces a trio of collections at the Las Vegas winter 2016 market. The Renaissance collection features an intricate two million point machine-made construction; Veranda is hand-hooked of 100 percent polypropylene, with Momeni's EZ Care system of easy cleaning, UV protection and mildew resistance; and the hand-loomed silky Fresco, made in India of 100 percent fine viscose, features unique textures and geometrically inspired designs Las Vegas Market, B425, B427, B433.

NOURISON

The dramatic Moon design from Nourison's popular Twilight blends wool and Luxcelle for a pearlescent glow.

Nourison shores up some of its prestige designer programs, including Calvin Klein, Joseph Abboud and Mina Victory at winter markets and buyers will find fresh designs added to its popular Twilight collection, which debuted during the 2015 winter markets. Las Vegas Market, C112, C123.

NULOOM

Nuloom will showcase its new dynasty collection of updated traditional Persian patterns.

East Coast-based Nuloom returns to Las Vegas after a debut at that market in 2015 (read full story) and showcases the new Dynasty collection, which includes six traditional Persian designs updated for contemporary buyers. "After our great experience at the Las Vegas Market, we are excited to return for our second year to reconnect with the local Las Vegas community, West Coast designers and traders, and visitors from across the country," says Nuloom's Koorosh Yaraghi, adding that the young company is opening a second distribution center. Las Vegas Market, A406.

ORIENTAL WEAVERS

Oriental Weavers displays its innovative tech-driven machine-made Andorra collection.

Oriental Weavers announces the introduction of 10 new collections at winter 2016 markets, and showcases a new yarn and weaving technology in its Andorra series (read full story). It also grows its popular indoor and outdoor lines with new patterns and fashion-forward colorways. Las Vegas Market, C395.

SAFAVIEH

With a vintage-like patina Archive takes timeless floral motifs and reworks them with subtle grays and delicate colors.

"We are confident that 2016 is going to be an exceptional year for our industry and especially for Safavieh," notes Arash Yaraghi, company principal. "Our focus will be on qualities, patterns and designs that reflect the prevalence of casual lifestyles and decorating preferences." During Las Vegas Market, Safavieh will showcase innovative techniques and finishes for :sensibly-priced power-loomed area rugs," emphasizing high style in contemporary and transitional designs. Las Vegas Market, A-101.

SURYA

Surya premieres the muted patchwork-style designs of Amadeo, a medium-pile, machine-made collection.

Surya is kicking off the year with strong market introductions, playing up cross-merchandising of rugs and home accessories, and also the Pantone 2016 Colors of the Year: serenity blue and pink quartz (read full story). Billing itself as a one-stop-shop for home decor, Surya experienced double-digit growth in 2015 and is expecting 2016 to be just as strong. Says Seth King, vice president of sales at Surya, "With every market, more of our customers are buying products in multiple categories, and we expect that trend to continue to gain momentum. While rugs will still account for the majority of our sales, I think we're going to see lots more movement in pillows, bedding, lighting and other categories." Las Vegas Market, C400.

TAYSE

The Cambridge collection, with raised viscose chenille patterns on a flat woven ground, gets added to Tayse's stable of designs.

After a busy year, increasing its staff, opening its first permanent showrooms in New York City and High Point, and doubling its warehouse space, Tayse opens the doors of its new World Market Center space at Las Vegas Market (read full story). With continuing growth in its assortment of rugs, the company already has plans to expand in Vegas. "We mostly meet clients from the West Coast at Las Vegas Market, as I'm sure do many other exhibitors, so we feel that it is a great stride for us to be in a permanent place," says Laila Bohac, head of e-commerce at Tayse.

Tayse will repeat its popular market specials, and due to popular demand, will offer the Tayse Nature Bear stuffed animal giveaway promotion in Las Vegas. Las Vegas Market, C-768.

TRANS-OCEAN BY LIORA MANNE

Trans-Ocean debuts an Art Nouveau styled collection by designer Liora Manne for Trans-Ocean has an abstract art feel.

Trans-Ocean presents a number of new collections by designer Liora Manne, including the pure wool Nouveau collection, with an abstract art feel; Piazza, a plush cut-pile wool line with minimalist designs, but with bold, intense color; and the cheery Playa collection -- part of Trans-Ocean's indoor-outdoor "Everywear" line. Las Vegas Market, C-475.

Editorial note: If you missed Part 1 of our Las Vegas Fashion Preview, click here.

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