| ARIANA AND NOTNEUTRAL EXHIBIT RUGS AT DWELL ON DESIGN IN L.A. | 
Shown at Dwell on Design: the Traditional collection in contemporary colors by Ariana.
| | LOS ANGELES - At the annual Dwell on Design LA event held May 29 to 31, 2105 at the Los Angeles Convention Center, two exhibitors showed area rugs amid a preponderance of upscale building supply companies offering everything from custom windows and doors to LED lighting and hard surface wood, tile and natural stone floor coverings. Over 32,000 designers, architects and consumers were expected to attend the three-day event. | 
Ariana's Luxury collection is known for classic old world designs in soft ivory and pastel tones.
| Los Angeles-based Ariana Rugs displayed its signature Luxury collection of soft toned wool and silk rugs inspired by centuries-old designs, its Traditional collection rugs with 19th and 20th century motifs in modern colors, and the Vintage collection, which uses innovative aging techniques to create an antique look. Ariana also showed the Barchi collection, which combines a kilim weave with traditional symmetrical knots. The collection is named for Dasht-e Barchi, a predominately Hazara village in Western Kabul, where the one-of-a-kind rugs are woven. | 
A Barchi collection rug from Ariana combines vibrant colors and neutral undyed wool.
| The brainchild of award-winning Los Angeles design and architectural firm Rios Clementi Hale Studios, notNeutral is a product design company that offers a range of decorative products, including area rugs. The notNeutral rug designs are child-focused, hip and affordable, but also suitable for contemporary living rooms, family rooms and bedrooms. | 
The new hand-tufted wool Ribbon rug by notNeutral retails at $660 for 5x8.
| Both Ariana and notNeutral are GoodWeave-certified, and strong advocates of child-labor-free rug production. NotNeutral rugs are hand-tufted of wool in patterns that grow out of a close collaboration between designers at Rios Clementi Hale and notNeutral. The company won an award for its Eccentric design rug at ICFF in 2014 but did not exhibit at this year's show. | 
The Eccentric rug is adapted from a 9,000-foot custom carpet by Rios Clementi Hale Studios.
| Dwell on Design NY 2015 will be held October 2 to 4, at Clarkson Square in Soho in New York, NY. Dwell on Design LA 2016 will take place June 24 to 26, 2016 at the Los Angeles Convention Center. On May 29, Dwell on Design was officially acquired by Informa Exhibitions U.S., Construction and Real Estate of Dallas, Tex. [click for story]. 05.31.15
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