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Walmart Deepens Gap Home Partnership

The retail behemoth, after introducing the Gap Home program earlier this year, expands it with stronger online presence and in-store capsule collection launch.

The GAP logo in front of a small coffee table and white couch with multiple pillows and a grey throw blanket
Walmart and Gap Home Furniture expand their furniture and furnishings collaboration.
BENTONVILLE, Ark. -- Walmart is growing its home furnishings partnership with fashion brand Gap, launching Gap Home Furniture on its walmart.com website and introducing a capsule collection in-stores.

Gap Home Furniture, which will be priced from $49.88 – $629, will consist of more than 150 furniture items, including couches, ottomans, TV stands, headboards, rugs and more. The line will roll out to customers in the coming weeks and will offer contemporary styles with Scandinavian, midcentury and even modern nods – the perfect complement to our other exclusive and elevated furniture offerings, which include FLOWER Home (bohemian) and MoDRN (contemporary). Area rugs area available in sizes up to size 8x10, with prices ranging from $129-$229.

The Gap Home Furniture area rug assortment includes rug sizes up to 8x10 with retail price ranging
from $129-$229.

"At Walmart, we have spent the past several years focused on building our home assortment to bring high-quality, stylish – and often exclusive – home goods and décor to customers at an incredible value," stated Anthony Soohoo, executive vice president, home, Walmart US.

"In June, we launched our latest exclusive home line with Gap Home, which also marked the first time Walmart has partnered with a fashion brand on a home collection. Over the past six months, we have received fantastic feedback from customers on our Gap Home décor, tabletop, bedding and bath options, all of which offer timeless American style for modern living. And today, we are announcing that we are further deepening our relationship with Gap with the launch of Gap Home Furniture on Walmart.com, as well as by bringing the Gap Home brand to Walmart store shoppers for the first time with the introduction of a capsule collection of bedding styles at select Walmart stores," he continued.

Highlights include:

Clean Lines with a Midcentury or Modern Feel – We are introducing living room staples with midcentury elements such as the Mid-Century Upholstered Square Ottoman ($179) and the Mid-Century Modern TV Stand ($199). Other key items include the Upholstered Wood Base Sofa ($629), the Flared Arm Loveseat ($449), the Modern Wood Coffee Table ($109) and the Modern Wood End Table ($69.88). 

Various Headboard Styles – The new collection features a variety of headboards showcasing classic looks, like our Upholstered Square Tufted Headboard in cream ($104 – $167), as well as more modern takes like the Upholstered Horizontal Channeled Headboard in gray ($109 - $159).

Classic Navy – Gap’s trademark color makes an appearance with items such as the Upholstered Barrel Chair in navy ($179). (We are also offering this chair in camel faux leather, and it looks and feels amazing.)

Rugs in a Variety of Textures and Patterns – Our rug assortment features a variety of eye-catching prints – like chevron and geometric – and luxe textures. Highlights include the Chevron Striped Textured Indoor Area Rug in navy (my personal favorite), the Geometric Diamond Indoor Area Rug in blue and gray, and the Modern Striped Indoor Area Rug in gray. All rugs are priced from $99.98 - $236. They look fantastic, and you won't believe how soft they feel under your feet.

Starting in October, Walmart introduced new fall styles in bedding, curtains, pillows and more, including the assortment of bedding styles that will be available in select Walmart stores, such as the Washed Frayed Edge Organic Cotton Quilt in blue and white ($59.98 – $64.98) and the T-shirt Soft Jersey Reversible Organic Cotton Blend Comforter Set in navy and blue ($59.98 – $69.98).

"Our customers have been spending more time in – and investing more in – their homes," Soohoo stated. "This nesting trend is one we anticipate continuing, and we are committed to offering Walmart shoppers a wide variety of accessible, on-trend styles so that a beautiful home is possible for everyone. Gap Home is a key part of this effort, and there is so much more to come."

To see the full Gap Home assortment, click here.
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