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E-Commerce

U.S. Distributors and Wholesalers Enjoyed Record Year for B2B in 2019, Digital Sales Growth Expected to Continue

With digital sales rising 22 times faster than total sales, U.S. distributors and wholesalers focus on e-commerce during COVID-19 and beyond, finds a new report.

10/19/2020
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With digital sales rising 22 times faster than total sales, U.S. distributors and wholesalers focus on e-commerce during COVID-19, a survey by Digital Commerce 360 states.

CHICAGO -- U.S. distributors and wholesalers enjoyed a record year for B2B e-commerce in 2019 as e-commerce topped annual sales of $870 billion, an increase of 22 percent over the prior year.

As a whole, B2B e-commerce will grow for more than 400,000 distributors and wholesalers in 2020 -- but not as fast as in 2019, according to the 2020 B2B Distributor 300 Report, a newly released research report from Digital Commerce 360.


The COVID-19 pandemic is expected to contribute to growing e-commerce sales in 2020, according to the 2020 B2B Distributor 300 Report..

The reason is the global COVID-19 pandemic. In 2020, distributor e-commerce sales will grow at a projected annual rate of 10 percent while all distributor sales will decline at an estimated annual rate of 5 per cent, according to data and analysis in the 2020 B2B Distributor 300 Report.

The emergence of COVID-19, on top of existing challenges, is accelerating the pace of B2B e-commerce, creating digital winners and losers among distributors in its wake. The distributors and wholesalers who win will do so by finding the new opportunities in that shift, the report states.

Click here to learn more about the 2020 B2B Distributor 300 Report.

About Digital Commerce 360 Research

Digital Commerce 360 Research (formerly Internet Retailer Research and B2BecNews Research) uses a unique journalistic approach and data-gathering process to establish worldwide relationships with retailers and collect benchmarking data and best practices in both business-to-business (B2B) and business-to-consumer (B2C) ecommerce. This data is accessible to our members through online databases, annual analysis reports, and custom research.
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