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High Point, Show News & Business

Universal Furniture and Stanton Rug Company Launch Retailer Rug Program

Universal Furniture and Stanton launch a rug program for retailers that features Stanton’s new line of in-stock, pre-sized area rugs, on show at the upcoming High Point Market.

a new solid high-low linear motif beige rug from the Stanton-Universal retail program in a room scene
Universal Furniture and Stanton's new retailer rug program will be displayed in Universal's 101 S. Hamilton St. showroom.

HIGH POINT, N.C.-- Universal Furniture and Stanton Carpet have partnered on a rug program for retailers that features Stanton’s new line of in-stock, pre-sized area rugs. The new program is on view at High Point Market and is available to all Universal Furniture’s retail partners.

The area rugs will be shown on the third floor of the Universal showroom, located at 101 S. Hamilton St., accompanying the new Modern collection. The program features 26 of Stanton’s best-selling, hand-loomed patterns, each available in three to five colorways. The hand-serged rugs are in-stock and ship within two to three days of order placement. Rug sizes range from 6x9 to 10x14, and fibers comprise indoor/outdoor, luxury performance, 100 percent premium wool and blended fibers.

The new Universal-Stanton retailer program includes 26 of Stanton’s best-selling, hand-loomed patterns in rug sizes
from 6x9 to 10x14.

“This partnership provides retailers with a one-stop-shop opportunity to refresh their floors and generate revenue without carrying inventory,” said Neil MacKenzie, senior vice president of marketing for Universal Furniture. “It’s an easy opportunity for retail stores to present these products just as they appear in the showroom at High Point Market.”

“As complementary product categories in the home furnishings space, we saw an opportunity to partner with Universal and optimize the showroom experience by creating beautifully styled environments that can be easily replicated and tell a holistic design story,” said Christine Zampaglione, senior director of marketing at Stanton, which is based in Woodbury, New York, and maintains a customer service, fabrication and distribution center in Calhoun, Georgia.. “Universal Furniture retailers and designers have an opportunity to guide the consumer by offering the full room for purchase and a simplified design experience that has been thoughtfully merchandised.”

The High Point-based Universal Furniture, a division of vertically integrated furniture manufacturer Samson Holdings, offers casegood, upholstery, accent and outdoor designs, which are developed under the brand names Universal Furniture, Miranda Kerr Home and Coastal Living.

The new retail rug program is designed to simplify the design process by merchandising a comprehensive suite of products.
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