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Area Rugs, New York, Previews

Surya Launches New Livabliss Brand for Mass Merchants, Big Box and E-Comm Buyers in NY

Surya is introducing New York Home Fashions Market buyers to its new Livabliss brand of value-driven rugs and accessories for mass merchants, big box and e-comm buyers.

RugNews.com Editors
Living room scene featuring a Surya's new Becki Owens by Livabliss rug
Surya's Livabliss brand rolls out its first collection, Darling, alongside licensing partner designer Becki Owens.

NEW YORK -- The big news at the Surya showroom in New York will be the introduction of its new Livabliss brand, which features value-driven, fashion-forward machine-made and hand-made area rugs and pillows. New York Home Fashions Market buyers will be the first to preview the Livabliss label, which launches its first Becki Owens x Livabliss rug collection at Surya's 230 5th Ave. showroom, suite 1503.

Livabliss from Surya is geared toward mass merchants, big box and e-commerce buyers, and was quietly announced online via www.livabliss.com and on the Livabliss Instagram and Facebook pages. 

The inaugural Becki Owens x Livabliss collection, Darling, is a worry-free machine-washable assortment featuring vintage-inspired patterns. Surya launched its collaboration with the Southern California designer and lifestyle influencer under its own label in 2023 and expanded the popular program to include coordinating pillows and throws.

SoCal designer and influencer Becki Owens introduces her Darling collection by Livabliss on the Livabliss website.
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