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High Point, Previews

Surya Heads to High Point Market with Hundreds of New Introductions

Among the 900 new rug debuts that will be at Surya's High Point showroom are trending printed rugs, Moroccan-styled hand-knots, performance rugs and one-of-a-kinds.

Lisa Vincenti
5/26/2021
a display of one of a kind area rugs
Surya's Showplace showroom will feature its growing one-of-a-kind rug assortment, which now totals 300

HIGH POINT, N.C. --Surya will debut over 900 new rug designs and 100+ new rug collections. Additionally, Surya is providing increased availability of oversized and custom options within many of Surya’s new and existing collections.

Noteworthy rug introductions, spanning all styles and constructions, include new innovative easy-care performance rugs packed with style for both the indoors and out, as well as expansions of ever-popular collections such as Nobility, Arte, Biscayne, Kavita, Anatolia and Ephesians


"We are expecting more traffic than October as well as a continuation of a strong order writing environment with buyers looking for in-stock product that can refresh a retail floor or designers looking to put finishing touches on a project," Satya Tiwari, president, told RugNews.com. "Inventory levels are a big concern across the industry, and we have been fortunate to be able to bring a lot of new product with the highest fulfillment rate and fastest delivery so our retailers and designers can depend on us."

The company's Showplace 4100 showroom will feature many of the top trends Surya customers have been asking for. What's more, Surya has increased availability of oversized and custom rugs within in many of its collections as well.

"Printed rugs are steadily trending and can best be shown in our inspired antique collections Iris, Colin, Farrell, Cobb and Amelie, as well as colorful Oushak hand-knotted rugs that are digitally and hand-printed like the gorgeous new Ushak collection, and Hillcrest collection extensions (HIL9044 and HIL9045)."

In addition, Surya notes that there is continued demand for its Moroccan themed hand-knotted designs with a focus on texture.  The company expands its top-performing Tunus collection with a new design,TUN2303. It also adds new looks to Sahara (SAH2309) and Nobility (NBI2315) collections.

"We have expanded our performance rug offering to include several new easy-care collections like our hand knotted eco-friendly Revere and the hand-woven outdoor safe Acacia collections. We have also added to our popular Azalea collection with many fresh new designs," he said.

Finally, Surya continues to expand its one-of-a-kind assortment, which now includes 300 rugs. "Customers are looking for unique pieces with a rich history," he explained.

Below are some of area rug debuts rolling out at High Point Market, June 5-9.

HAND-KNOTTED DESIGNS


Surya adds fresh looks to its Hillcrest (shown, HIL-9044), hand-knotted of 90 percent New Zealand wool and 10 percent Viscose.


Surya'S Nobility collection of hand-knots adds design NBI-2315, crafted of 60 percent wool, 40 percent viscose


Surya introduces Revere, a high-low hand-knotted series crafted of 100 percent PET yarn. Shown. RVE-2300


Moroccan-inspired area rugs remain popular and Surya's hand-knotted wool Sahara adds design SAH-2309.


Surya's top-selling high-low Tunus collection expands with TUN-2303, hand-knotted of 80 percent New Zealand wool, 20 percent viscose.


The new hand-knotted wool Ushak collection (shown, USK-2301) debuts at the Surya's Showplace showroom in June.

HAND-WOVEN


Easy to decorate with, easy to live with. Surya's Acacia is hand-woven of 100 percent PET yarn and outdoor safe. Shown, ACC-2300

MACHINE-MADE DEBUTS 


Printed designs are trending and Surya rolls out the machine-woven, printed Amelie collection, made of 100 percent chenille-polyester. Shown, AML-2312


Surya introduces the machine-made printed Colin assortment, made of 77 percent chenille-polyester and 33 percent cotton. Shown, CLN-2300


Made of 50 percent chenille-polyester and 50 percent jute, Surya's Farrell features printed designs. Shown, FRL-2300


Iris from Surya is machine-woven of 100 percent polyester with printed designs. Shown, IRS-2301
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