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High Point, Previews

S&H Rugs Heads to High Point with Expanded Space, Strong Appointments

The hand-knot rug manufacturer more than doubles its footprint at the Suites at Market Square and expects brisk business at the June edition of High Point Market.

Lisa Vincenti
buyers in an area rug showroom
S&H Rugs will grow its SAMS showroom, more than doubling the footprint of its former space, shown above. 

HIGH POINT, N.C. -- New Jersey-based S&H Rugs returns High Point Market for the first time since the COVID pandemic hit and more than doubles its space.

What's more, Ori Wilbush, founder, expects strong attendance from designer and decorator clients, who plan to stop by S&H Rugs' SAMS, M-2048 suite. " Our product is very tactile and this in-person representation is invaluable. The June market is set up to be promising.

"Our new space will be about 2.5 times larger than before and will allow us to bring about twice as many pieces,"  Wilbush told RugNews.com. "We will be able to present and display more unique and special rugs from different collections that we otherwise would have had to place in stacks."

S&H Rugs' popular Angora Oushak collection adds fresh designs in contemporary color combinations. Shown, SH67203

Among the latest hand-knotted designs to be featured include new additions and color combinations to its popular Angora Oushak collection. "These rugs are very exciting and continue to be in demand -- they are also easy to decorate with," he said.

In addition, S&H Rugs will grow its high-low textured program rugs crafted of wool and silk and sari silk, adding transitional styles that incorporate classic Persian motifs with fresh colors. The company also adds new modern and abstract designs to its High Point lineup, as well as geometric and ethnic patterns and styles. "Kazak and Moroccans have not lost their appeal and recently even gained momentum especially with new colors that are not limited to grey and blue," Wilbush explained.

S&H Rugs adds new textural high-low program rugs crafted of wool and silk to its summer lineup.
Finally, S&H Rugs' Vintage collection of original Persian rugs color reformed and distressed, sheared low and washed are "selling very well, especially those featuring sunset color shades of orange, coral and red mixed."

Geometric tribal-style rugs remain a popular choice among S&H Rugs' designers and decorators, especially in palettes including red, orange and coral. Shown, SH61132

In the past several months, the rug maker has noted a pickup in custom orders in addition to its programmed rugs. "Custom rugs are trending strong and seem to be gaining in popularity and trust," Wilbush explained, noting, "Especially with vendors like us who pay extra attention to every detail, 100 percent accuracy delivered in a timely fashion."

A Moroccan-inspired- zigzag design gets jazzed up with playful pops of color. Shown, 67877
Classic tribal geometric looks in tonal palettes remain sought after by S&H Rugs clients. Shown, SH61064

S&H Rugs gives this classic Moroccan Berber-inspired design a trending blue twist. Shown, SH7876
trans-ocean ad spot hri rugs