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Show Recap

Rug Exhibitors Tailor Offerings at Atlanta Market to Gift and Mid-Priced Retailers

Tamarian, Loloi, LR Home and Trans-Ocean debut new collections, weaves and print bases styled and priced to give retailers an edge, both online and at point of sale.

Jessica Harlan
Tamara colorful geometric design rug
Tamarian showcased its more attainable Habit brand, including Haus from the Mazar collection, shown.

ATLANTA -- With summer market season in full swing, area rug exhibitors at Atlanta Market showed off their latest and greatest, from vivid color palettes to new yarns and constructions targeting the gift and mid-priced retailers shopping the show.

Read on for an exclusive look at the hits from four of the top showrooms: Tamarian, Loloi, LR Home, and Trans-Ocean by Leora Manne.

Tamarian Showcases Mid-Priced Habit Brand

On show at Atlanta, Habit’s jacquard design called Yayoi

Tamarian Rugs’ new brand, Habit, had a strong presence at Atlanta Market with a wide assortment of area rugs that emulate Tamarian’s elegant aesthetic and high-quality, but with price points more geared to the types of buyers who now frequent AmericasMart, including furniture stores, gift shops, and other mid-priced retailers.

The Mazar collection, which was first seen at the spring 2022 High Point Market, was one standout in the Atlanta showroom. Made in Afghanistan, the rugs come in three colorways, with one of the most attention-getting ones being Haus, which includes shades of pink, blue, brown, and purple in a blocky stripe. Habit’s jacquard patterns were also getting noticed by buyers. Made with wool on wool, the rugs have an organic dotted pattern that is reminiscent of a spotted animal print.

Kingsbridge Natural from Habit by Tamarian

Rounding out the highlights was Kingsbridge Natural. This rug features a high-low construction, with a heavier wool denier for a nubby organic texture, and the colorations are achieved with undyed wool of various shades of cream and grey.

Loloi Scores with Printed Rugs and New Cloudpile Fiber

Loloi adds the Eden collection featuring the exclusive Cloupile fiber print base to its Rifle Paper licensed offerings.

Greeting attendees from its first-floor showroom, Loloi had plenty of new offerings to show off, particularly from some of its licensed collections. In the company’s Rifle Paper line, the company’s Eden collection got a lot of looks and touches, thanks to the company’s new trademarked Cloudpile fiber, a super-soft microfiber fabrication. Eden is printed, as is Maison, another new power loomed collection that has a folk-art look with a twist, namely, the occasional appearance of the whimsical birds and animals for which Rifle Paper is known.

The company’s newest licensed line, Amber Lewis x Loloi, is still causing a stir, with patterns like Georgie leading the way. Georgie is a digital print that has an eclectic feel and the look of well-worn heirloom rugs. The Amber Lewis name is also extending into Loloi’s growing art division; among the wall art on view was a set of delicately stitched botanical illustrations.

Loloi makes a coordinated statement with pillows, poufs and the new printed Elysium collection.

In its core collection, the company also continues to finesse its printed offerings. Elysium is one such collection, featuring recolored Oushak designs in rich hues and more texture and thickness than is typically found in printed rugs.

LR Home Debuts New Naturals Rugs, Wool Boucle & More

LR Home introduces Bergen in chunky wool.

A handful of new area rugs expanded the floorcovering offerings at LR Home. Bergen, made of chunky threads of felted wool, comes in a handful of different patterns, with a soft, subtle color palette. Rondane is a sister collection, combining wool and jute. Both Bergen and Rondane are part of the company’s ever-popular Naturals collection.

Kingston grabbed buyers’ attention at Atlanta Market.

Kingston offers a boucle look in 100 percent wool and natural hues. And Cheshire, a machine-made rug of synthetic, viscose-like fiber, offers detailed patterns ranging from traditional to abstract, with a 2 million point construction.

Market shoppers found fashion-forward poufs and pillows at LR Home.

In accessories, LR Home extends its pouf offerings with globally sourced products, including items from Turkey. And the company also continues to show off pillows from its new licensed Stacy Garcia collection. They feature bold but clean patterns, a variety of luscious textures, and warm, earthy colors.

Trans-Ocean Adds New Escencia Scatter Rugs, Expands Orly, Sahara, & Avena Collections

Escencia debuts with skid-proof latex backed scatter rugs printed with up to 18 colors.

A focal point in Trans-Ocean’s showroom was its new Escencia collection. These scatter rugs use the same construction as the company’s popular Marina collection, with skid-proof latex backing and indoor/outdoor durability. Some of the most popular designs from Marina have been translated into the collection, and it’s been rounded out with the fun novelty patterns for which Trans-Ocean is known. With a starting price of $24.50, the collection includes several sizes of scatter rugs, including a short runner. Because of the types of looms used to make Escencia, the company's designers have a wealth of colors they’re able to work with for their designs – up to 17 or 18 colors in one pattern, if they’d like.

Popular designs from Trans-Ocean’s best-selling Marina line are translated into the new Escencia scatter rugs.

At Atlanta, other introductions expanded on single products that debuted at the spring High Point market. The Orly collection uses different thickness of yarn for textural patterns created by the weave in a neutral-colored yarn. With a price of $149 for a 5x7 rug, there are five patterns in Orly. Sahara was also expanded into a four-pattern line. It has the look and feel of jute but it’s made of a natural-colored polypropylene fiber accented with patterns executed in a single color. And Avena is suitable for outdoor use, made of polypropylene in geometric patterns like stripes and diamond motifs using yarns that are colorful and subtle all at once.

Trans-Ocean’s Orly collection offers an on-point natural look and texture.
trans-ocean ad spot hri rugs