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E-Commerce, Retail

Overstock Relaunches as Bed Bath & Beyond

Overstock.com relaunches its domain as Bed Bath & Beyond, and expects to grow its assortment of area rugs under the BBB domain name.

new Overstock & Bed Bath & Beyond bath products including a rug runner
Overstock.com relaunches its domain as Bed Bath & Beyond, and expects to grow its assortment of area rugs.

SALT LAKE CITY -- Overstock has officially relaunched the Bed Bath & Beyond domain online after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million in June.

“This is a historic day for Bed Bath & Beyond and Overstock – and for the broader ecommerce industry,” said Jonathan Johnson, CEO of the new Bed Bath & Beyond. “Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath & a much bigger, better Beyond.”

Overstock relaunches as Bed Bath & Beyond and features its new domain name.
Beginning today, Bed Bath & Beyond will return to offering the kitchen, bed, and bath-related products customers have grown to love since its inception 30 years ago – in addition to a vast and growing assortment of furniture and other home product categories, including area rugs, lighting, décor, and home improvement, among others. Its broad offering includes millions of products available at “Smart Value” – or quality for less.

In celebration of this milestone launch, customers will see sitewide deals, promotions, and perks at BedBathandBeyond.com and the new Bed Bath & Beyond mobile app, including:

• A 25% off welcome coupon for anyone who downloads and shops through the new and refreshed Bed Bath & Beyond mobile app, available for iOS and Android.

• Reinstated loyalty points, exclusive coupons, and free membership to the new Welcome Rewards program (a $19.95 value) for active members of the former Bed Bath & Beyond loyalty program. Qualifying customers will receive an email with exact details.

• 20% off coupon and transfer of membership along with all current rewards for members of Club O, Overstock’s former loyalty program.

• Other money-saving deals on a wide selection of furniture, decor, rugs, and more.

“If you liked the Bed Bath & Beyond coupons of the past, you will love our better pricing, special promotions, broader assortment, and the improved customer experience on the website and mobile app,” Johnson said. “We’ve seen strong customer engagement with our BedBathandBeyond.ca Canada business that launched on June 29.”

Under a Bankruptcy Court supervised process, the Bed Bath & Beyond brand was acquired by Overstock in June. Following this acquisition, Overstock is being rebranded as Bed Bath & Beyond – an e-commerce only retailer. The Overstock brand will sunset over time.

The online home furnishings retailer Overstock.com made the announcement in late June that it was dropping its name online and rebranding as Bed & Bath & Beyond, which declared bankruptcy earlier this year.
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