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High Point, Show Recap

Outdoor Lifestyle Brand Brown Jordan Enters the Area Rug Category

Lifestyle brand Brown Jordan adds its first outdoor rugs to enhance its integrated, layered approach to luxury outdoor living.

RugNews.com Editors
11/20/2025
Brown Jordan's new area rugs in an display
 Brown Jordan launches luxury outdoor rugs to complement the colors of its signature furniture finishes.

HIGH POINT, N.C. – At the Fall 2025 edition of High Point Market, luxury outdoor furnishings leader Brown Jordan grew its accessories category with the introduction of its first outdoor rugs. The company, which shows at IHFC Main, space M111, also celebrated its 80th anniversary at Market, with the debut of its sculptural Solenne furniture and new solar-powered lanterns.

“High Point Market is always an important moment for us,” said Ben Collins, President of Brown Jordan. “This season, we’re proud to introduce Solenne alongside our first collections of outdoor rugs and lanterns - together representing a multi-layered vision of outdoor living that is enduring, adaptable and beautiful in every detail.”


The new Brown Jordan outdoor rugs are offered in flat weaves, Wilton weaves and hand-loomed options.

The outdoor rug program debuts with rich textures in flat-woven, Wilton weave and hand-loomed offerings in 11 collections and a neutral palette that extends from creams and greys to gunmetal and platinum, and to warmer tones of saddle brown, rattan and burnt umber. “The buyers at High Point were very excited about the new addition [of rugs] to the Brown Jordan assortment! They loved that the curated colors coordinate perfectly with our Brown Jordan signature materials,” a company spokesperson told RugNews.com


Noble in the Lapis colorway is hand-loomed from UV-stabilized solution-dyed polypropylene with a 7-inch pattern repeat.

All rugs are offered in sizes 6x9, 8x10, 9x12 and 10x14. The starting price for a 6x9 rug is $1,595. Six of the rug designs are flat-woven from 100 percent UV-stabilized Royaltron polypropylene. They include Bay, Crest, Knots, Maris, Pebble and Tide. Finally, the wide striped Noble is hand-loomed from UV-stabilized solution-dyed polypropylene with a 7-inch pattern repeat.

In the hand-loomed category, Nexus is crafted from 100 percent polysilk in an active solid design. Two additional hand-loomed introductions, Shore and Surf, are woven from 100 percent UV-stabilized polysilk.

Finally, Calypso is Wilton woven from 95 percent SD UV-stabilized Royaltron polypropylene and 5 percent polysilk with a 14.75” x 0.25” pattern repeat.


Skipping Stone from Brown Jordan’s Calypso collection is a Wilton weave outdoor rug debut.

Brown Jordan’s Outdoor Rug Collection complement the colors of the company’s signature furniture finishes, and at the same time they also create a cohesive foundation for fully realized outdoor spaces. The rugs ground seating groups, soften poolside lounges, and define hospitality spaces. The company says the result is a fusion of design and durability, extending Brown Jordan’s promise of elevated living to every layer of the outdoor environment.

With hospitality installations in mind, yarns are made from 100 percent solution-dyed polypropylene, with color locked into the fiber for unmatched UV and fade resistance compared to surface-dyed rugs. Anti-microbial, moisture-resistant, and densely woven, they are designed to retain shape and integrity far longer than mass market options.

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