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Nourison Expects Strong High Point Market, Presents 14 New Rug Collections

With a full appointment schedule, Nourison is bullish on High Point Market and is featuring 14 new rug collections, covering myriad weaves, design genres and price points.

RugNews.com Editors
4/20/2026
Nourison's Celia design 01 in room setting
Nourison Home, Celia collection, CIA01 sage

HIGH POINT, N.C. -- Nourison's IHFC InterHall IH101 showroom is brimming with 14 new rug collections to be presented to High Point Market shoppers for the first time at the show, running April 25-29, 2026.

Covering myriad weaves, design genres and price points, the latest introductions feature fashion-driven looks and textures in the company’s range of brands - Nourison Home and Reserve by Nourison - and licensed collection, DKNY Pure by Nourison. The breadth and depth of the product launch create a one-stop shopping experience for buyers seeking to scope out either specific or multiple area rug categories.

"We’re heading into High Point with strong momentum this season," said Alex Peykar, president, Nourison Home. "Our appointment calendar is full, and we’re seeing genuine enthusiasm from retail partners across all tiers. The Celia Collection is a key focus for us. It’s one of our favorite introductions in recent memory, and we’re excited to present it alongside a broad range of new styles, from accessible performance constructions to our Reserve handmade line.

"We’re projecting steady, consistent growth as we continue to build on the momentum of our expanding handmade and Reserve offerings," he continued.

Below is a roundup of Nourison's latest introductions.


RESERVE BY NOURISON

Shorestone Silk


SHS01 taupe

Reserve by Nourison debuts the new luminous Shorestone Silk collection. Hand-loomed from 100 percent silk pile, each rug delivers a soft, fluid surface with a natural sheen and delicate tonal movement that shifts with changing light. The refined palette is designed for spaces where the quality of the material speaks for itself for an elevated look. Designed for luxury living rooms, primary bedrooms, and refined spaces, Shorestone Silk is crafted in India in a range of easy to decorate with neutrals such as taupe, silver and sand. Available sizes range from 8x1 to 10x14 and custom sizes.

Ravello Collection


RVL01 gray/blue

Ravello Collection from Reserve by Nourison features delicately woven high-low pattern handmade by skilled artisans in India of 100 percent wool. Designed as a luxury handmade area rug, Ravello is ideal for living rooms, dining rooms, and primary bedrooms seeking refined pattern, artisan quality, and a warm, elevated foundation. Sizes include from 5'3" x 7'3 to 9'9" x 13'9".

Heritage Vine


Heritage Vine HTV07 green

Heritage Vine makes a market debut this spring. Hand-knotted with classic Persian motifs, short fringe, and natural vegetable dyes, each rug carries the spirit of a true heirloom. Nourison designed the collection with a subtly dimensional pattern and antique-inspired palette to evoke the feeling of rugs genuinely collected rather than simply purchased. Hand-knotted of 89 percent wool, 7 percent cotton, and 4 percent other in India, in sizes 2 x3, and 8x10 to 12x15.

DKNY PURE X NOURISON

DKNY Pure Multi Weave


DKNY X NOURISON Multi Weave MTW01 gray

DKNY Pure adds the new Multi Weave collection. Offering a combination of weaving techniques to a richly layered surface with a rhythmic visual quality, the collection adds dimension while maintaining a calm, minimalist aesthetic. Handmade from a blend of natural wool and poly fibers in understated neutral tones, these loom-knotted pieces, crafted in India, are available in a range of sizes, including runner.

DKNY Pure Cord


DKNY X NOURISON Pure Cord COD01 natural

High Point Market shoppers will be able to view the new Pure Cord collection by DKNY this spring. Handwoven from a blend of wool and jute, the design features subtle striated patterning that adds depth without visual distraction. Soft ivory and natural tones align with the continued shift toward organic minimalism — bringing warmth, tactility, and an understated, fashion-forward sensibility to interiors that favor calm, layered, and thoughtfully restrained design. Handmade of 58 percent wool and 42 percent jute in India.

NOURISON HOME

Celia Collection


Nourison Home Celia CIA01 blue

The new Celia lineup offers timeless patterns and contemporary palettes. Vintage-inspired Oushak motifs are rendered in fresh, understated color palettes. The hand-tufted construction in a wool and rayon blend delivers a soft, naturally lustrous surface that works equally well in transitional and contemporary settings. Celia collection is crafted in India and available today's top neutral colorways.


Strata Collection


Nourison Home Strata SSS01 gray

Refined simplicity and tactile warmth define the Strata collection by Nourison Home. Hand-loomed from a loom-knotted wool blend in India, each rug features a subtle, textural surface with a soft, natural sheen. These contemporary pieces provide an understated, texture-forward foundation for interiors. These neutrally-toned rugs are woven from 63 percent wool, 28 percent rayon, 6 percent nylon and three percent other fiber. 

Ashbourne Collection


Noursion Home Ashbourne ASE02 blue

The vintage-styled Ashbourne series features classic floral motifs drawn from traditional rug design and rendered in a soft, timeworn palette that is both familiar and fresh. Power-loomed from performance fibers, Ashbourne delivers the warmth and look of a well-loved antique with durability and practicality. Rugs are power-loomed in Turkey of 50 percent polypropylene and 50 percent polyester. Available in trending neutral colorways such as beige, blue, charcoal and green with available sizes from 2'6" x 9' runner to, 9x12.

Azalea Collection


Nourison Home Azalea AZA01 blue


Designed as a vintage-inspired area rug collection, Azalea is handmade from a luxurious blend of wool and viscose. Each rug offers a softly distressed palette and a gentle hand with the feel of a treasured antique. The subtly faded, all-over patterning is hand-tufted in a blend of wool and rayon in India. The collection is offered in a range of size options.

Embrace Collection


Nourison Home Embrace EMB01 natural

The Embrace collection by Nourison Home offers warm organic styling with a high-low loop pile and subtle tonal variation that create a relaxed, layered look. Hand-loomed in India from a wool blend incorporating organic natural fibers, Embrace offers a soft, grounded tactility rooted in comfort, natural materials, and understated design.

Azure


Nourison Home Azure AZU01 sage

The handcrafted quality define the Azure lineup features a clean diamond lattice pattern woven in wool delivering a rich texture and understated visual rhythm, The palette — anchored by deep navy alongside softer neutral tones — grounds a space while adding genuine artisanal presence. Rugs are hand-woven of 74 percent wool, 26 percent polyester in India.

Pacific Shag


Nourison Home Pacific Shag PCS03 blue/ivory

The Pacific Shag collection by Nourison Homes pairs a luxurious shag pile with a subtle bordered construction that adds visual definition while preserving the soft, sink-in feel. Featuring a serene palette of ivory, green, and blue tones this collection adds plush texture and a quietly structured style. Rugs are power-loomed in Turkey of 100 percent polyester. 

Modern Comfort


Nourison Home Modern Comfort MNC04 ivory/black

The Modern Comfort collection adds the new MNC04 design, which features a graphic interplay of crisp ivory and deep black. The bold contrast reflects the growing shift toward interiors that embrace strong visual structure while maintaining a calm, restrained aesthetic. The collection is power-loomed of polyester in Turkey.

Soft Structure


Nourison Home Soft Structures SOF01 sage

The contemporary Soft Structure lineup features abstract patterning and softly blended tones to create depth. The low-profile, machine-woven construction delivers a surface that is remarkably soft to the touch. Woven of 100 percent polyester in Turkey.



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