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New York, Show Recap

Momeni Scores with Outdoors, Printed and Momeni Basics at NY Home Fashions Market

Momeni hosted NY Home Fashion Market buyers at its 3 W. 30th St. showroom -- and the big hits include its latest outdoor, printed and Momeni Basics rugs.

Lisa Vincenti
10/7/2021
picture of contemporary rug vignette with two plush designs
Novogratz by Momeni, a best-selling license, recently partnered with JCPenney to offer Novogratz branded home textiles and
rugs. Shown, in foreground, Novogratz Transcoso shags


NEW YORK -- Momeni retail buyers continued to scoop up the company's indoor-outdoor rugs, printed designs and its mid-level Momeni Basics program at the October New York Home Fashions Market, running this week from Oct. 4-7.

At the first live Market Week since September 2019, Momeni greeted buyers attending the New York event at its 3 W. 30th St. second floor space, which it moved into in 2017. On show were the latest designs from Novogratz by Momeni, which recently partnered with JCPenney to offer Novogratz branded home textiles and rugs.

MOMENI BASICS TAKES OFF


Among the market hits in New York are Momeni Basic's hand-tufted, chevron-style Charles, with taupe being top of charts.

Last fall, at the October 2020 High Point Market, Momeni introduced its new Momeni Basics program of foundational rugs. The program kicked off with five collections in three qualities: outdoor machine-made, hand-tufted and hand-knotted.

"Momeni Basics is a concept born from our foundation rugs that offer pure texture and color in a variety of fibers and price points," Reza Momeni said. "These pieces focus on the importance of subtle texture, warm colors and beautiful foundation rugs and our tufted designs have been very popular with buyers."

The wool hand-tufted James and Charles collections, on show in New York, are Momeni Basics' mid-priced options. Introduced in light blue, denim, gray and natural colorways, these two collections soon will roll out warmer tones such as rusts and browns. In addition, for New York market-goers Momeni introduced a new soft green option for its active solid James collection.


Momeni Basics grows its active solids James collection, introducing a soft green colorway for New York.

PRINTED DESIGNS KEEP GAINING GROUND


The new Gemini collection by Momeni mimics the look of hand-knotted classics and is printed on both sides.

Printed area rugs remain a popular choice for big box, mass merchants and e-commerce buyers attending New York Market Week. Among the debuts is the new Gemini collection of traditional designs, printed on both sides to mimic the look of true hand-knotted classics.

BEST-SELLERS SEE LINE EXTENSIONS


Momeni's best-selling design (Tahoe 04) gets re-released in a fresh palette including cool blue tones and ivory.

Several of Momeni's most popular collections added fresh looks for fall shoppers, including the company's all-time top-selling design Tahoe-04, which gets recast in a fresh palette of trending cool blues and ivory. Tahoe is hand-tufted of 100 percent wool.

In addition, Momeni continues to add to its popular Lillihan collection of power-loomed polypropylene updated classic designs in fashion-forward palettes including warm tones like copper.


The power-loomed polypropylene Lillihan collection continues to expand with fresh designs in warm palettes.

Also, Momeni's indoor-outdoor assortment remains a top choice of New York buyers and the heavy-duty indoor-outdoor Otto collection, introduced two years ago, has proven a sleeper hit and is seeing a big pickup now. The handmade line is crafted of recycled bicycle tires and adds a fresh style at New York Home Fashions Market. 


The handmade indoor-outdoor Otto collection is proving a Momeni sleeper hit.

Another hit indoor-outdoor collection continues to be Riviera, which also expands with a new green palm leaf design. These power-loomed rugs are made of 100 percent washable polypropylene. And, the Novogratz' Villa collection continues to lead the category.


Momeni keeps adding to its successful indoor-outdoor Riviera collection, with a new green colorway for its palm leaf design.
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