DALTON, Ga. -- Mohawk Industries is spearheading an effort that will allow its customers to automatically join the World Floor Covering Association (WFCA) to bring a more unified voice to the industry.
"I am incredibly grateful that Mohawk Industries will be joining our membership and our industry-wide effort to find a solution to the installation crisis," Scott Humphrey, CEO of WFCA, stated. "Having [Mohawk] unite with the WFCA magnifies our voice, so that we can make a difference on issues impacting your business and bring valuable resources to help you and your business be more successful."
As of April 27, all Mohawk customers will be granted immediate and automatic membership with the WFCA unless they choose to opt out by sending an email to awelch@wfca.org. The membership provides access to all WFCA benefits including research, education, advocacy, technology, and more at no cost.
Adding the Mohawk Industries flooring members to the WFCA will allow the association -- the floor covering industry’s largest advocacy organization representing independent flooring retailers -- to have a greater impact through legislation in Washington, D.C.
The partnership with Mohawk also helps with some of the WFCA's newest initiative to help solve the industry’s installation crisis. The organization announced its Be Part of the Solution campaign in December. Since then, WFCA has gathered the support of Mohawk Industries and other manufacturers, suppliers, distributors, installers, retailers, and associations throughout the industry.
WFCA advocates for improvements in the recruitment, training, and placement of installers --making a difference in governmental policies, trade school curriculum, training resources, and scholarship opportunities, just to name a few.
For an overview of immediate benefits and additional opportunities available to members of the WFCA, visit wfca.org. Also, in the weeks and months to come, the WFCA will share details on the collective efforts to solve the installation crisis and specific ways for you to be involved.