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Licensed Collections, Retail

Martha Stewart and Chilewich Debut Collection of American-Made Textiles for Tables, Floors & More

9/23/2024
RugNews montage of Martha Stewart and her new Chilewich mat
Martha Stewart and Chilewich Debut Collection of American-Made Textiles for Tables, Floors, and More
NEW YORK -- Lifestyle authority Martha Stewart and design company Chilewich  announced the launch of a multifaceted collaboration, featuring a 20-piece collection of durable, distinctive, and easy-to-clean tabletop textiles (placemats, table runners, and coasters), flat-woven rugs, and tufted "shag” floor mats, all domestically made and suitable for indoor or outdoor use.

Blending tradition with modernity, the collection introduces five original weaves, two printed designs, and a signature color palette featuring versatile hues of Abalone, Burnt Coral, Flax, Sea, and Wheat. The pieces gain their robust yet refined quality from Chilewich’s phthalate-free TerraStrand yarns, which impart enduring resistance to staining, fading, mold, and mildew.

“I have used Chilewich products at home for more than twenty years. The exceptional design marries the artistry of weaving with superior functionality and indoor-outdoor versatility,” said Martha Stewart. “This beautiful, new collaborative collection explores treasured patterns and rich textures in my favorite colors. You'll love how easily they wipe clean and stay looking new through years of enjoyment. No ironing necessary!”

“We are delighted to partner with Martha Stewart and the Marquee Brands team,” said John McPhee, CEO of Chilewich. “Martha shares our commitment to the beauty and functionality that thoughtful design makes possible, and she has long championed the American craftsmanship that helps to set Chilewich products apart.”

The collection includes original weaves available as placemats, table runners, and rugs in stocked and custom sizes including:

Boxwood. A dobby weave that combines geometric precision with a lacy, openwork quality created by a loom-based pattern known as huck lace. Also available as felt-backed coasters.


Boxwood from the Martha Stewart and Chilewich collection offers geometric precision with a lacy, openwork quality.
 
Coverlet. Inspired by the bold geometry of patterns created by overshot weaving, a technique associated with coverlets found in American homes as early as the seventeenth century.


Coverlet is inspired by the bold geometry of patterns created by overshot weaving.

Ribbons. A weave of ribbon-like bands inspired by the woven patterns of traditional square handkerchiefs framed by colorful borders of intersecting lines.

Rosette. A nuanced celebration of cabbage roses, whose abundant blooms have been a staple of Martha’s own flower gardens for decades.


Rosette from the new Martha Stewart lineup from Chilewich showcases cabbage roses.

Damask. A jacquard weave that reimagines the organic symmetry and tone-on-tone elegance of damask textiles, including intertwining flowers and acanthus leaf motifs.


Damask features a jacquard weave that reimagines the organic symmetry and tone-on-tone elegance of damask textiles.

Graphic Prints. Available as placemats.

Handkerchief. Playful precision inspired by vintage table linens framed by hand-embroidered borders.

Scroll. A contemporary interpretation of the botanically inspired embroidery that borders vintage table linens.

Tufted Texture in Fresh Hues. Available as all-weather floor mats in stocked and custom sizes.

Heathered. In hues handpicked by Martha Stewart, tufted “Shag” floor mats bring texture and traction to any space.


Heather offers colors handpicked by Martha Stewart in Chilewich's tufted “shag” floor mat construction.

All products in the collection are now available at amazon.com/marthastewart, chilewich.com, the Chilewich store in New York City, and selected retailers worldwide.
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