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Executive Moves

LR Home Names Dana Stevens VP of E-Comm and Direct Sales

Sales and e-commerce veteran Dana Stevens joins LR Home in newly created position.

Dana Stevens, LR Home

DALTON, Ga. - LR Home, a leader in the textiles and furniture wholesale industry, has announced the appointment of Dana Stevens as Vice President of E-Commerce and Direct Sales.

In her new position, Stevens will be responsible for leading LR Home’s expansion of accounts within both the e-commerce and retail market segments. An expert in analytics and sales veteran, she began her career in the consumer electronics industry, where she led sales teams with Fortune 500 companies such as Sprint, Dell, and DirecTV over the course of a decade.

Once she transitioned to the rug and textiles industry, Stevens quickly demonstrated her ability to lead her teams to success, most recently serving as Director of eCommerce for Amer Rugs. Prior to that she was Director of Strategic Sales for three years at Bradburn Home, a luxury lighting and home décor wholesaler.

“Dana’s insight, passion for the industry, and leadership skills make her a terrific addition to our executive team,” said Krishna Laddha, President and Founder of LR Home. Dana will report to Vinamra Laddha, Chief Operating Officer.

All new introductions will be shown at the High Point Furniture Market in the LR Home showroom, located at 3450 Showplace, April 2nd through 6th, 2022. Please call 706-259-0155 to set an appointment or request a meeting with an LR Home sales professional. LR Home has been operating as the direct sales affiliate of LR Resources in the United States and Canada since 2001 and has showrooms in Dalton, High Point, and Atlanta.

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