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Loloi Announces New Collaboration with Renowned Designer Jean Stoffer

Loloi announces the launch of its new licensing collaboration with nationally renowned interior designer Jean Stoffer, who launches her first rugs and pillows alongside the rug maker.

Designer & TV celebrity Jean Stoffer rolls out her inaugural rug collections alongside Loloi. Shown, CRN-01

DALLAS -- Loloi announces the launch of its newest collaboration with nationally renowned interior designer Jean Stoffer, known for her timeless style and warm personality. Stoffer has built a business with her family and has a notable following on social media @jeanstofferdesign via her hit TV show, The Established Home, on the Magnolia Network, and through her book, Establishing Home: Creating Space for a Beautiful Life with Family, Faith and Friends.

In her first rug and pillow collaboration, Jean’s classic style and design sensibility shine in the collection she has created together with Loloi. The line includes two high-quality handmade collections and two accessibly priced, durable power-loomed rug collections, as well as an array of handcrafted pillows – all with a distinctly timeless color palette.

“Jean is someone we have followed at Loloi and we have loved the thoughtful attention to detail and classical design sense she brings to everything she does,” said Cyrus Loloi, principal. “We’re so excited to now be collaborating with her and know the design community and consumers alike will love the new line.”

The new Jean Stoffer x Loloi rug collections include:


Loloi introduces the first Jean Stoffer rugs. Above the Bradbury collection design BRU01.

The Bradbury collection has small-scale motifs that, combined with the rug’s varying colors, create added dimension. Bradbury echoes the look of traditional rugs but reworked in fresh, modern palettes that balance energetic bright tones with softer, distressed ones. The use of drop-stitching throughout the pile adds even more texture, as does fringing on both edges. The rugs are power-loomed of polypropylene and polyester in Egypt and Oeko-Tex certified, ensuring its materials don’t contain harmful substances.


Hand-woven of jute and wool, the Cornwall collection has a natural, organic look with a clean and classic striped design. This area rug collection offers an elegant neutral look that styles easily in a range of living rooms, bedrooms, dining rooms, and even mudrooms. Soft, earth-toned colors complement the rugs' natural materials and aesthetic. Made of jute and wool in India and GoodWeave certified to ensure Loloi's commitment to ethical production and the support of weavers’ communities.


The Hendrick lineup features textured wool area rugs with a style reminiscent of a cozy handmade sweater. The rugs are very plush underfoot and the hand-woven weave pattern adds dimension while the color palette is soft, neutral and serene. This collection is made of 100 percent wool and GoodWeave certified.


Dynamic colors and textured pile combine in the Katherine collection of versatile area rugs in a range of neutral palettes. Katherine is power-loomed with a specialized technique that gives the pile an organic dimension — slightly ribbed — creating a look that blurs the line between machine-made and handmade rugs. Made of 100 percent polyester in Turkey and Oeko-Tex certified.

In addition to her rug collections, the new pillows in the Jean Stoffer x Loloi line feature cotton and cotton-blend designs in a range of sizes and colors that complement the rug collections.

To see the full collaboration, visit: https://www.loloirugs.com/collections/jean-stoffer
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