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Executive Moves

Lavin Rugs Names Michael Castell as New Director of Sales

Lavin Rugs brings on board Michael Castell as its new director of sales to help drive growth and strengthen its retailer partnerships.

9/2/2025
Portrait of Michael Castell
Michael Castell joins Lavin Rugs as director of sales to help the young label expand its reach.

FORT WORTH, Texas -- Lavin Rugs, a supplier of premium rugs, announced the appointment of Michael Castell as its new director of sales. With more than two decades of experience in the flooring and home décor industry, Castell brings a unique combination of leadership, market expertise, and operational insight that will help drive Lavin Rugs’ growth and strengthen its partnerships with retailers nationwide.

“Michael brings a deep understanding of the rug and flooring business, from retail to wholesale, and his extensive experience makes him uniquely positioned to lead our sales team,” said Jose Lopez, president of Lavin Rugs. “His proven track record of building strong client relationships and driving growth aligns perfectly with our vision for the future.”

For Castell, joining Lavin Rugs represents a return to his roots and a continuation of his lifelong passion for the industry. Growing up in a family-owned retail carpet store, he developed a strong appreciation for craftsmanship, quality, and customer service early on. He holds a bachelor’s degree in finance from Florida International University and a Master of Business Administration from Nova Southeastern University.

“I’m excited to join Lavin Rugs and to be part of a company that values both quality and innovation,” said Castell. “The rug industry is evolving quickly, and I look forward to working with our team and our retail partners to expand our reach, strengthen relationships, and deliver exceptional products to customers.”

Lavin Rugs launched in late 2023 and opened a High Point Market showroom in the fall of 2024. It is a division of lighting leader Quorum International. For more information about Lavin Rugs,  visit www.lavinrugs.com.
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