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Trends

Karastan Introduces 2021 Area Rug Trend Guide

The 84-page rug guide by Karastan includes a focus on five major trends for 2021/22 for retailers and details on more than 15 recently added collections.

RugNews.com Editors
3/18/2021
contemporary area rug display
Karastan's 84-page catalog showcases the major trends for 2021 and beyond to guide its retail buyers.

SUGAR VALLEY, Ga. -- Karastan is debuting a 2021 area rug guide showcasing its latest area rug introductions and illustrating how they relate to five key home trends detailed in the catalog.

"The new trend catalog, the first from Karastan in many years, showcases the latest trends not only in rugs but throughout the home," Mike Riley, SVP/GM Karastan Rugs, told RugNews.com "We really just wanted to tie in the trends our teams are seeing through home fashion to “what is coming” with our major retail furniture partners, who we work hand-in-hand with on developing product to work with their upcoming season’s and next year’s product launches."

The key design trends connect the dots on upcoming paint/color palettes, fashion indicators and area rugs. "It is not just seasonal or 2021, these trends will carry through the year and over into 2022," Riley added.

The 84-page guide includes a focus on each of the five trends, with relevant area rugs tied into those directions, plus provides details on the more than 15 collections introduced in the fall of 2020. Following are the Karastan trends and its description of each: 

FINDING JOY/ PLAYFUL



PLAYFUL is all about finding joy. As we adapt the way we live and work, our goal is to create balance and remove uncertainty. Creating an interesting personal statement within our living spaces is at the forefront of our minds. Changing up the vibe and energizing the under-utilized spaces in our home is paramount to achieving this new sense of control. Nothing spreads happiness like bright, bold color. Picture a hot pink chair or an emerald green wall. DIY projects have never been so hot!

STANDING TOGETHER/HANDCRAFTED



HANDCRAFTED is about celebrating the hands of the makers and their craftsmanship. Global collaboration has become ‘Local Global’. We are discovering that those unique handmade quality items are right in our own backyard. We are embracing our community as an extension of our family. This is a time that calls for celebrating diversity and acceptance of cultures different from our own. It is all about the personal connections and bonds that are forged between individuals to create our villages.

CELEBRATING NATURE/HUMAN + NATURE



HUMAN+NATURE is defined as the human tendency to interact with or be closely associated with nature. Experiences within natural surroundings reduce stress, improve cognitive function and enhance mood and creativity. Nature has become our salvation -- a safe haven from crowds that provides a sense of peace within an otherwise chaotic world. Let’s bring the outdoors in!

STAYING HOME/TRANQUILITY



TRANQUILITY and safety are what people desire most during turbulent times. As we strive to find empathy, we crave soothing atmospheres in our homes. Our home becomes the respite from the outside world. Less is better. Sustainability and quality inform our selections in furnishing our sanctuaries. Sunbaked hues and rich earth tones create a warmth that influences you to wrap them around yourself and escape life’s hubbub. Choose peace!

HONORING HISTORY/HERITAGE



HERITAGE is simply defined as ancestry and the passing down of possessions and traditions. The stage has been set to foster a decisive turn away from predictable neutral tones towards rich sophisticated luxurious jewel tones. Reconstructed legacy is blended with modern convenience to create reimagined, awe-inspiring, eclectic spaces where all your favorite things have a place. Tradition with a twist is how many consider trends of grand-millennial design. The look takes the best parts of the old and new styles and brings them together. Always fresh, never stuffy!

To learn more or request a copy of the Karastan 2021 Trend Guide, email: karastan_rugs@mohawkind.com.
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