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High Point, Show News & Business

Karastan & Celebrity Designer Bobby Berk Debut Exclusive Rug Collection at HPMKT

Karastan announces latest area rug  licensing collaboration alongside Bobby Berk, the Emmy-nominated host of Netflix’s Queer Eye, to debut at the upcoming High Point Market.

10/5/2021
Celebrity designer Bobby Berk poses with his new rugs
Celebrity designer Bobby Berk rolls out first rugs with Karastan.
 
HIGH POINT, N.C. đ‘‹ Bobby Berk, design expert and Emmy-nominated host of Netflix’s Queer Eye, is collaborating with Karastan to create a stylish and timeless rug collection. Outside of his work on Queer Eye, Berk is a celebrated designer and leader of his eponymous multi-faceted brand. His designs reflect a modern and youthful spirit that fits any lifestyle and any home. Berk’s Karastan rug collection will be featured at the grand opening of the Karastan showroom at High Point Market in October.

“Bobby brings a wealth of knowledge, creativity and a fresh market perspective to one of the most trusted and respected brands in the industry,” said Rocky Casteel, president of Mohawk Home. “Working with him has been a pleasure. We are so excited to see his collection come to life and discover how it inspires people in their own design journeys.”

“As a designer who creates spaces for living, it was no question that partnering with Karastan was an ideal collaboration for me,” said Berk. “Rugs are the foundation of a space. With this collection, I want to bring the consumer timeless, fresh, easy and approachable pieces that can work in any space or style. This was an opportunity to create styles for a variety of customers to meet their home dĂ©cor desires. Bringing my customers happiness in a space they create is something I can now share with Karastan. The rugs are pieces that I have designed knowing that I would put them in my own home. They will keep you, and your space, grounded.”

The Bobby Berk collection features several styles and constructions. Bobby Berk rugs will range from woven rugs made of soft, renewably resourced SmartStrand and rugs crafted of Permastrand to imported rugs.

“We are looking forward to showcasing our new product collaborations with influential designers, such as Bobby Berk,” stated Bart Hill, senior vice president of Mohawk Industries. “We are thrilled to welcome everyone attending High Point Market to our Karastan showroom to see the latest and greatest from Karastan and Mohawk Home.”

The Karastan Showroom, located in the IHFC Building, Showroom D-443, will be hosting the following events. Please note that there is an indoor mask mandate currently in effect for Guilford County.

Karastan Showroom Opening Dates and Times:
Grand Opening Ribbon Cutting Ceremony, Sunday, Oct. 17, 3 p.m.
Grand Opening Ceremony Reception, begins - Oct. 17, 3 p.m.
Meet and Greet Bobby Berk, Oct. 17, 4 p.m.-5 p.m.

About Karastan

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.
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