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Business

Jaipur Living's Asha Chaudhary Named Entrepreneur of the Year 2021 Southeast Award Finalist

Ernst & Young announced that Asha Chaudhary of Jaipur Living was named an Entrepreneur of the Year 2021 Southeast Award finalist.

6/22/2021
portrait of asha Choudhary
Asha Chaudhary, president of Jaipur Living, named an Entrepreneur of the Year 2021
Southeast Award finalist.


NEW YORK -- Ernst & Young LLP (EY US)  announced that Asha Chaudhary of Jaipur Living was named an Entrepreneur of the Year2021 Southeast Award finalist. Now in its 35th year, the Entrepreneur of the Year program honors unstoppable business leaders whose ambition, ingenuity and courage in the face of adversity help catapult us from the now to next and beyond.

Asha Chaudhary was selected by a panel of independent judges. Award winners will be announced during a special virtual celebration on July 29, 2021, becoming lifetime members of an esteemed community of Entrepreneur of the Year alumni from around the world.

Entrepreneur of the Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies. The nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation and future plans. Since its launch, the program has expanded to recognize business leaders in more than 145 cities in over 60 countries around the world.

"I am honored to be a nominated along with 33 amazing finalists. For me, being a finalist for Entrepreneur of the Year means that the work I’m doing and the values I believe in matter. It validates the women at our company -- especially our female artisans -- and the work we’re doing for gender equality and female empowerment," Asha Chaudhary, Jaipur Living CEO, said.

Jaipur Living is a global lifestyle brand with a passion for people, product, and design. Known for its luxury rugs, poufs, pillows, and throws, Jaipur Living operates with a mission to create beautiful lives for its employees, customers, and artisans -- all while preserving the age-old craftsmanship of handmade rugs. Through social initiatives and the Jaipur Rugs Foundation, the company supports more than 40,000 artisans in 600 villages by providing them with a livable wage, access to health care, leadership education, and opportunities for personal growth and development. Combining time-honored techniques and of-the-moment trends, every Jaipur Living product is as meaningful as they are beautiful.

Regional award winners are eligible for consideration for the Entrepreneur of the Year National Awards, to be announced in November 2021 at the Strategic Growth Forum, one of the nation’s most prestigious gatherings of high-growth, market-leading companies. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the EY World Entrepreneur of the Year Award in June 2022.

About Entrepreneur of the Year

Entrepreneur of the Year is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur of the Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National Overall winners go on to compete for the EY World Entrepreneur of the Year title. For more information, ey.com/us/eoy
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