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Jaipur Living and Celeb Designer Nikki Chu Glam Up Performance Category with New Outdoor Rugs and Pillows

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Vivid color, texture and global style make a luxe outdoor statement in Jaipur Living's new rugs and pillows by designer Nikki Chu. Shown, Decca from the Rhythmik collection. 

ACWORTH, Ga. -- Global rug and textiles furnishings company Jaipur Living introduces two trend-setting new performance lines in its winter introductions from licensing partner Nikki Chu.

With seven designs, the Groove pillow collection by Nikki Chu is all about contemporary pattern play. Chu says she loves how this collection gave her the opportunity to design outdoor pillows that go beyond existing patterns and colors.  


"This is a designer's dream," the celebrity lifestyle expert explained. "To be able to design an outdoor collection you could easily find inside someone's home -- pillows that coordinate with rugs to create this beautiful lifestyle outdoors -- that's really exciting."

The new Groove collection of outdoor pillows by Nikki Chu for Jaipur Living features unique global designs that coordinate with performance rugs from the Rhythmic collection. Shown, Petra and Siva pillows. 


Groove pillows boast another feature that sets them apart in outdoor spaces: lots and lots of texture.  "They look like they are kilims. To able to find them in a performance fabric that feels like this and looks like this is amazing." 


Chu says her collections are all about having global influence. "Patterns and textures that you would find in different parts of the world: Africa, Morocco, or Indonesia."  In addition, her performance area rug collection, Rhythmik by Nikki Chu, includes nine designs and features a fresh and unexpected look for the designer -- color.

Rythmic collection indoor-outdoor rugs by Nikki Chu premiere this winter in seven designs including Sax (RHN05).  

"Most of my line is monochromatic, black and white, or neutral. So, what's exciting for me as a designer is to bring a bit of color, still with my style, but with these traditional and classic global patterns that have been simplified and put into contemporary color palettes."


Canadian-born designer Nikki Chu's philosophy is to create spaces that are personalized, comfortable, and stylish -- with touches of glamour. She mixes modern lines with updated and simplified ethnic patterns to create her unique vision. Her fashion-fused style offers sophisticated designs that represent the best of today's trends in easy, livable, go-to items that effortlessly layer into anyone's home.

The Jive performance rug (RHN03) is part of a new Rhythmik collection of global designs and coordinating in-out pillows by celebrity designer Nikki Chu for Jaipur Living.


Jaipur Living is a global lifestyle brand with a passion for people, product, and design. Known for its luxury rugs, poufs, pillows, and throws, Jaipur Living operates with a mission to create beautiful lives for its employees, customers, and artisans -- all while preserving the ages-old craftsmanship of handmade rugs. Through social initiatives and the Jaipur Rugs Foundation, the company supports more than 40,000 artisans in 600 villages by providing them with a livable wage, access to health care, leadership education, and opportunities for personal growth and development. Combining time-honored techniques and of-the-moment trends, every Jaipur Living product is as meaningful as it is beautiful.
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