Ikea announces Rebel Pink is the color of the year and the retailer puts the playful shade to work in new
product introductions, including its children's MAMMUT chair with a new fuzzy Rebel Pink cover.
MIAMI -- IKEA returned to Miami Art Week, Dec. 1-7, with an experiential pop-up, IKEA Open House Miami, where the brand unveiled its color of the year and a new global collection that is designed to spark childhood wonder and integrates play into everyday home furnishings.
IKEA U.S.'s 2026 Color of the Year is Rebel Pink, a playful light pink. The hue was chosen to inspire playfulness, creativity, and inject a sense of joy in the home. The shade is featured in the new cross-category GREJSIMOJS collection.
“GREJSIMOJS is meant to be a visible part of the home furnishing, with objects that are beautifully designed to fit the home, even after the children have gone to bed,” said Anna Granath, range identity leader for IKEA. “Our designers had the freedom to play when they designed this collection, to bring both the perspective of an adult and a child. For instance, how might an adult perceive a statement rug, and at the same time, allow it to be a wild landscape for a crawling child to explore?”
GREJSIMOJS (colloquially meaning thingamajig) is a collection of everyday objects designed to spark the imagination and infuse moments of fun into the daily rhythm of life, the company stated. Based on research from the IKEA Play Report that shows how play can reduce stress, boost creativity, and bring people together, GREJSIMOJS embraces textures, shapes, and forms that spark joy. Colourful objects bring personality into the home, while other pieces encourage playful interaction while seamlessly integrating into its surroundings, the company said.
At its Miami pop up during Miami Art Week, IKEA created a pink installation showcasing its color of the year.
The product introductions included MAMMUT chair, a classic IKEA children’s piece designed 30 years ago, which received a costume change with a furry chair cover in bright pink or blue. Storage pieces designed as cats and speakers shaped as mice in purple or green, are functional design objects. A classic storage pouf only reveals its inner monster when opened, taking a bite of the contents stored inside with a toothy grin, while a rocking horse reimagined in the form of a bird is part sculpture, part toy.
“As a designer, playfulness is a lens that makes me believe everything is possible,’’ says Marta Krupińska, in-house designer, IKEA of Sweden AB. "It is also contagious. Every time someone walked by my desk, the prototypes of my giraffe lamp received a pat on the head, and the storage cats a belly rub. Young or old, there are certain objects that remind us that there is creativity in the everyday.”