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ICI INTERNATIONAL INTRODUCES 'RUG IN PACK'
PROGRAM AT ICFF
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The new Rug in Pack program from ICI International
launched in the U.S. at ICFF.
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NEW YORK
- ICI International of Istanbul, Turkey and its U.S.-based Creative
Touch in Secaucus, N.J. presented a Rug in Pack program as well as new
additions to the parent company's 20-collection patchwork rug program at
the May, 2015 International Contemporary Furniture Fair (ICFF) at the
Jacob K. Javits Center in New York City. First unveiled at the January
2105 Domotex fair in Hannover, Germany, the Rug in Pack program
provides the company's Patchwork collection rugs in a pre-packaged
format that will now be warehoused in the U.S. and shipped directly to the
retailer customer's shelf or rack.
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Sevin Ozdilek (left), Baki Ildiz and Tolga Uysal
at the ICI International - Creative Touch ICFF booth.
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At ICFF,
Baki Ildiz, principal of Creative Touch, and Tolga Uysal, publicity and
presentation manager of ICI, explained that the program is offered with ICI
branding. It can also be completely custom-tailored to each retailer's
selection of patchwork carpets - by rug size, style or color so that
the program would be unique to the store. Private label programs with
the customer's branding is also available.
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A
section of the ICI and Creative Touch booth devoted to red
patchwork rugs and poufs.
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"The
target retailers for this program are furniture stores, home improvement
or chain stores. Both the patchwork carpets and packages can be produced
under private label to each client's specifications, if they want to use
their own branding," Ildiz said.
The 50-50
wool and cotton patchwork rugs are all upcycled from vintage Anatolian
carpets, making them sustainable and environmentally friendly. In
keeping with that the company's focus on sustainability, Uysal said that
the packaging itself had been painstakingly designed and produced to
ecological standards.
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Any of ICI International's extensive patchwork line can be
selected for the Rug in Pack program.
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"We had a
team of 30 engineers working on this packaging system," Uysal told
RugNews.com. "It is efficient, economic and ecologically sound." The
program is offered in four options: rugs can be packed in shrink
wrapped sleeves with labels, in heavy paper tubes, in slim box or flat
box formats. Depending on the option selected, ICI offers the packaged
product shipped in boxes or pallets.
"The Rug
in Pack program provides logistical and operational advantages which we
believe will translate to considerable cost savings on time, labor and
space. We can customize the printing of packaging and customize the
rugs for a program to make it reflect the retailer's style or theme,"
Uysal said.
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Detail of the packaging construction.
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06.05.15
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