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Dynamic Rugs Sets Product Launch Record

Rolls out nearly 200 new designs and a new license program.

By Lisa Vincenti
abstract rug

NEW YORK -- In addition to presenting a new licensed program with designer and TV personality Angelo Surmelis, Dynamic Rugs again is setting a new product launch record, rolling out nearly 200 new designs for shoppers heading to New York Home Fashions Market, March 23-26.
At the company's 295 Fifth Ave. showroom #1018, buyers can check out the more than 190 new designs and 26 brand new collections, which include eight handmade and 18 machine-made lines. The debuting hand-made assortments include Ariana, Ava, Enchant, Grove, Legend, Nas, Ray and Step; with additions to existing handmade lines Celestial and Cleveland.

While Dynamic Rugs experienced high foot traffic earlier this year at Las Vegas Market, which it said was one of the best shows in years, the company remains cautiously optimistic heading to New York given that some buyers are still deciding whether to head to NYC given health concerns over the novel Coronavirus. "The situation changes every day and we are monitoring it -- and hoping for the best," said Matthew Rouhanian, founder. "As of now, Dynamic Rugs will be present during the show and meetings are still scheduled."  

Dynamic Rugs continues to grow its popular machine-made Quartz collection adding new designs for NY buyers. Shown, 27122

Among the big stories from Dynamic Rugs is that shoppers in NY will be able to view the first designs from its licensed program with Surmelis, and also review its growing assortment of handmade area rugs. 
While the company's machine-made rugs remain the bulk of revenues, it is stepping in to fill a gap it sees in the market for handmade options. "Our machine-mades continues to be strong, but customers are noticing some gaps in the handmade that we are ready to fill with our large variety of fresh, new handmade rugs," Anoosha Rouhanian said, noting that the company has been adding machine-made collections that feature hand-made looks as well.
Still the major driver of business at the Frederick, Maryland-based company is its continuous roll out of the latest fashion looks in a variety of trending constructions and colors. "2020 continues the ever-increasing fast pace of trends," Anoosha Rouhanian said. "Of course, this is due to people doing their research online and being exposed to trends on a global scale. What we are most excited about is that color is making a strong comeback -- people seem to want to make their home space reflect their personalities. They are being more daring and eccentric, hence the use of color."

Among the New York debuts (MSRP is for 5x8) are a range of constructions from machine-made to hand loomed:
Cobalt Collection

Dynamic Rugs introduces the Cobalt collection, made of heat-set frieze polypropylene. Shown, 7346

With five patterns in eight color ways, the Cobalt collection of 100 percent heat-set frieze polypropylene debuted earlier this year in Vegas. The machine-made in Turkey range features an MSRP of $199.99.

Kidz Collection

Dynamic Rugs adds a playful range of rugs for winter 2020 called Kidz. Shown, 8085

This new kid-friendly assortment of rugs from Dynamic Rugs is machine-made in Egypt of polyester, with an MSRP of $179.99 

Lydia Collection

Dynamic Rugs' Lydia is machine-made in Turkey of frieze polypropylene. Shown, 7898

Lydia offers nine patters in 16 color choices made of 100 percent frieze polypropylene. Machine-made in Turkey the range carries an MSRP of $399.99.
Mood Collection

Offering 15 patterns, Mood is machine-made of 95 percent space-dyed polyester and 5 percent shrink polyester. Shown, Mood 8466

With 15 patterns and between eight to 12 colorways, these high quality machine-made rugs are crafted of 95 percent space-dyed polyester and 5 percent shrink polyester (MSRP, $549.99).

Ray Collection

Dynamic Rugs releases the Ray collection, a hand-loomed jacquard made of PET. Shown, 4263

The hand-loomed jacquard Ray collection, made of 100 percent PET yarn, includes five patterns in three to four color combinations. This performance line is hand-made in India with a $399.99 MSRP.

Refine Collection

The cross-woven Refine collection by Dynamic Rugs is made of two-level shrink polyester and viscose. Shown, 4634
Refine features a cross-woven blend of two-level shrink polyester and viscose with fringe. Comprised of four patterns in eight colorways, the machine-made in Turkey line carries an MSRP of $529.99

Savoy Collection

Savoy is machine-made of space-dyed polyester for a rich effect. Shown, 3582

The introduction of Savoy adds machine-made space-dyed designs to the Dynamic Rug assortment. Made in Turkey, Savoy carries an MSRP of $359.99.
Sunrise Collection

Dynamic Rugs introduces Sunrise, a viscose and shrink polyester assortment. Shown, 6683
The Sunrise collection is crafted of a blend of viscose and shrink polyester. Offered in five designs in eight color pairings, the collection is made in Turkey with an MSRP of $529.99.
Verona Collection

The Verona collection is crafted from 100 percent space-dyed polyester. Shown, 8240

Dynamic Rugs' Verona collection (MSRP, $399.99) debuts at New York Home Fashions Market featuring geometric motifs and transitional 70s-inspired designs. The assortment is crafted using a 100 percent space-dyed polyester drop stitch.

Wingo Collection

Dynamic Rugs presents Wingo, made of a blend of two-level polyester and soft polypropylene. Shown, 7957

Machine-made in Turkey, the new Wingo range of four patterns and eight colorways is cross-woven of a blend of two-level polyester and soft polypropylene with fringe. MSRP is $529.99.
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