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Area Rugs, Business

Dynamic Rugs Previews Las Vegas Debuts: Surmelis License, New Handmades, Digital Strategies & More

The company continues to refine its strategy, investing in technological improvements, announcing a new licensed program, and rolling out a record-breaking new product assortment.

1/22/2020
dynamic rugs photo
Dynamic Rugs introduces its first designs in collaboration with designer Angelo Surmelis, alongside dozens of machine-made and hand-made rug collections at Las Vegas Market.

LAS VEGAS -- Dynamic Rugs continues to refine its strategy, investing in technological improvements, announcing a new licensed program, and rolling out a record-breaking new product assortment at Las Vegas Market, kicking off Jan. 26. 

"Dynamic Rugs continues to flourish as we move into 2020," said Matthew Rouhanian, founder of the Frederick, Maryland-based company. "With implementation of advanced, digitized internal systems, as well as growth in areas of product development, we are set to not only offer premiere, diverse and innovative collections that reflect today's current moods and trends, but also to do so in the most efficient and organized ways possible."

Added Anoosha Rouhanian, head of business development, "In conjunction with our increasing prosperity, we have also opened the door to launch an exciting new brand partnership!" she continued.
 
Designer Angelo Surmelis will be at Vegas Market to introduce his first licensed area rug collection, Alea.

Last year, Dynamic Rugs, which celebrated its 25th year anniversary invested in improving its business, acquiring a second warehouse, renovating showrooms, growing staff and ramping up marketing efforts. 

"Dynamic Rugs continues to flourish as we move into 2020." -- Matthew Rouhanian, founder

Now, for 2020 winter markets, Dynamic Rugs shares the first designs with its brand partnership with designer and TV personality Angelo Surmelis. "Angelo has teamed up with Dynamic Rugs to offer exclusive collections that celebrate the diversity of tastes found in the current market," Anoosha Rouhanian said. "We're breaking ground with the Alea collection: expect to see modern takes on traditional concepts as Angelo's mastery of design is woven into this debut quality. Alea is a visual treasure of superior construction, sure to appeal to customers seeking to enhance the atmosphere of their home, while also receiving lasting value."

Dynamic Rugs will unveil its first-ever licensed collection, Alea, created in partnership with celebrity designer Angelo Surmelis, which debuts at the winter 2020 Las Vegas Market. Shown, ALEA 6464-858
 
An interior designer whose work has been showcased on TLC, Lifetime and Merge, Surmelis also hosted shows on HGTV. "Surmelis' credibility in the interior design world is evident not only through the visual and quality appeal of Alea, but through the showcasing of his work on prominent channels such as TLC, Lifetime, Merge and HGTV," Rouhanian said.

The new Surmelis collection features a high-quality, competitive value appeal. Shown, ALEA 6461-899
 
SUSTAINABILITY & TECH INNOVATIONS
 
In addition, Dynamic Rugs has also worked toward improving its carbon footprint with tech-driven advances that also allow it to showcase its growing assortment. 
 
"The good news continues as we raise environmental consciousness with a meaningful move towards sustainability." Anoosha Rouhanian, Business Development

"The good news continues as we raise environmental consciousness with a meaningful move towards sustainability," Anoosha Rouhanian continued. "In an effort to reduce our carbon footprint, we have moved our entire catalog online. Our extensive collections can be viewed at www.dynamicrugs.com. Not only does our digital catalog virtually eliminate the need to print, but it also reduces the need for the high environmental cost of shipping out printed catalogs.

"Additionally, with our professional in-house photography, the digital catalog, more so than its printed equivalent, better captures the beauty, quality and sophistication of our rugs, presenting them to customers in high-resolution and with zoom-in compatibility," she added, noting that efficiency and up-to-date information is another benefit of a digitized catalog."
 
Dynamic Rugs' Marble collection offers fresh looks of this popular style with carved designs of 100 percent heat-set polypropylene. Shown, above, 8946-917, and below, 8953-991

Now, we can update our collections and keep it 'live', adding new designs and colorways, as they are released throughout the year," Rouhanian said. "Our new online catalog gives customers access to the most current home fashions on the market."

With the growth of Dynamic Rugs and its constant addition of new products throughout the year, "digitization was definitely a necessary step," Rouhanian explained. "Not only because we can keep our catalog 'live', but also because our product lines are growing more and more diverse. We have put forth extensive effort in making sure that there is a collection for every taste and aesthetic by creating a wide assortment of colors, textures, qualities, design/pattern motifs, piles, price points, and constructions. 

"There is something for everyone: from kids to Millennials to Baby Boomers; from those who are fashion forward to those who like to play it fashion-safe; those who look at rugs as art, to those who see them as a practicality; those who want something in their home to be a statement piece, to those who appreciate the subtleties of interior décor; those who appreciate quality, to those who are economic; those who like plush and lush underfoot, to those who like a high-low texture; and so much more."

Dynamic Rugs rolls out new handmade constructions designed to appeal to Vegas buyers, including the wool and jute, hand-tufted Nas collection. Shown, NAS 6292-999

Rouhanian noted that when visiting Dynamic Rugs at Las Vegas Market, customers will be able to experience a new interactive showcase displayed on a new, super high-resolution, ultra-wide monitor. "Customers can view all that Dynamic Rugs has to offer, explore our diverse collections in high-res images displaying precise color accuracy, and use a detail-enhancing zoom feature. 

"Now we can delve into the rich colors of our machine-made qualities or zoom in to appreciate the skilled craftsmanship of our handmade rugs. This new addition to our Vegas Market experience illustrates Dynamic Rugs' ongoing commitment to offering customers the latest in innovation.

"And finally, with the introduction of our new luxury Angelo Surmelis brand partnership, as well as the introduction of our most diverse assortment of new collections yet, there is a lot to come see at Dynamic Rugs, and we are excited to share it all with Las Vegas Market attendees.

"We look forward to seeing you in Las Vegas. Visit us at showroom A-432," Rouhanian said.
 
Dynamic Rugs launches its largest new product roll out in company history and showcases the new 100 percent space-dyed polyester, machine-made Savoy collection. Shown, SAVOY 3572-598
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